Projects credited in
- DR OETKER - ChocolateyDr.Oetker are the UK’s biggest and best loved baking brand. However, in the minds of the consumer, sadly this affection doesn’t stretch to the chocolate products the brand offers, which they see as simply ‘cooking’ or ‘fake’ chocolate. Instead, they choose to buy branded chocolate like Lindt, because they associate them with taste. Our challenge was to convince bakers to try Dr.Oetker chocolate because it not only tastes fantastic but creates an excellent finish too.1
- SOREEN - ScreamSoreen’s sales traditionally dip during the Halloween period, so Cheetham Bell created an innovative idea for a Halloween themed Soreen product that mums could hand out to trick-or-treaters. The new lunchbox loaves had to be instantly recognisable as Soreen, but had to have a kid-friendly Halloween feel. Our simple yet powerful idea to make Soreen instantly ‘Halloweeny’ was to change its name to ‘Scream’. Supported by a cast of creepy characters, the two fun flavours, Toffee Apple and Chocolate, really grab you from the shelves!