Amy Azarinejad

Amy Azarinejad

Press Officer at Prescription PRLondon, United Kingdom
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Amy Azarinejad

Amy Azarinejad

Press Officer at Prescription PRLondon, United Kingdom
About me
I'm from Liverpool, but have lived in London since 2012 as I moved here to attend university. I love discovering new music and attending as many gigs as I can, plus reading up on the industry.
Projects
  • VICE interview with For Those I Love
    VICE interview with For Those I LoveRead the full interview here: https://www.vice.com/en/article/y3gvbg/how-david-balfe-confronted-dublins-darkness?utm_source=dlvr.it&utm_medium=twitter For Those I Love - the brainchild of 29 year-old producer, visual artist and multi-instrumentalist David Balfe, his music is reminiscent of the Streets’ night bus poetry. Dave first began work on the project as a chance to write frankly about the struggles he and his friends faced while growing up in north Dublin. Anecdotally and otherwise, For
  • 2017 ReBalance Launch
    2017 ReBalance LaunchIn August 2017, I assisted in the launch of ReBalance, a 3 year inititave that looks to address gender imbalance in the industry by offering studio time and festival slots to female identified artists, plus sound engineering internships. This gained coverage on such publications as; https://www.nme.com/news/music/festival-republic-initiative-rebalance-2122344 https://noisey.vice.com/en_uk/article/7xxz3a/rebalance-festival-republic-gender-imbalance-music-industry http://www.musicweek.com/live/re
  • 2018 DO.OMYoga Download Festival Launch
    2018 DO.OMYoga Download Festival LaunchIn May of 2018, Download Festival launched doom metal yoga with members of the media and influencers, which would be taking place on site for festivalgoers. This gained coverage on Metro, VICE, Independent, and more.
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Projects credited in
  • Download Festival - Sustainability Campaign - 2019
    Download Festival - Sustainability Campaign - 2019Developed the concept of a sustainability-driven piece of content that appeals to a rock fan base for Download Festival. Finding and briefing in an influencer in Australia to record an unorthodox sustainability message.
Work history
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    PublicistPrescription PR
    London, United KingdomFull Time
    Leading music PR agency. � for Andrew Weatherall, IDLES, Fontaines DC, Slint, Andy Shauf, Glen Hansard, Black Country New Road, Diet Cig, Touché Amore & more
    Festival Republic logo
    Festival Republic logo
    PR CoordinatorFestival Republic
     - London, United KingdomFull Time
    Here I work on Download Festival, Latitude Festival, and Leeds Festival where I manage external PR Agencies throughout 6-9 month campaigns, as well as planning announcements with other departments including promoters, management, media partners, and providing assets to align with the agreed timeline. Other parts of my role include budget management for each festival, artist commercial/non-commercial photo and film agreements, attending planning meetings, and proofing copy for announcement assets. Media is monitored daily and compiled into detailed, weekly reports that are sent to the Managing Director, as well as International News/Social Media monitoring to keep up to date with the industry. Media Partners are an important part of my role as they are a key player in festivals as they are a beneficial partnership between advertising and editorial. Through this, we can ensure the maximum amount of coverage where we agree to creative ideas, media buying, and on site requirements such as stage partnerships, and signing tents. For the press area on site at each festival, the marquee, power, internet, furniture and more need to be ordered to ensure media are equipped with everything they need to work on site. Media passes need to pre-agreed with ticketing, as does all laminates, radios, and vehicles. As well as this I also work on ReBalance, a Festival Republic initiative that offers studio time and festival slots to female identified artists, and the recently announced ReBalance Sessions where those who are part of the scheme showcase their talents, where AE MAK were signed by Matt Bates of Primary Talent.
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Skills
  • Writing
  • Office Management
  • Communications
  • Media Relations
  • Photoshop
  • Powerpoint
  • Campaign Planning
  • Microsoft Office
  • Google Docs
  • Mail Chimp
  • Public Relations
  • Project Management
  • Campaign Execution
  • Music Promotions
  • Marketing Campaigns
  • Campaigns Reporting
  • Time Management
  • Self Starter
  • Hard Working
  • Quick Learner
  • Budget Planning
  • Media Monitoring
Education
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    BA Advertising, Marketing Communications and Public RelationsLondon Metropolitan University
     - London, United Kingdom
    Dissertation: How does the Internet and emerging technologies affect the commercialisation of contemporary music within the UK? (1st Class) Year 1 offered general knowledge in media, marketing and public relations and dedicates valuable time to enhancing one’s writing skills specifically for media and marketing communications. Year 2 developed my intellectual and problem solving skills, as well as my marketing communication skills. This 2nd tier of modules incorporated the latest specialist theory of media and digital communications and offered insights into the main measurement tools used in advertising and consumer public relations. Year 3 developed and tested my independent judgement and critical awareness as well as an analytical and creative approach to learning, and refined my personal development planning activities. Provided an advanced understanding of corporate, media and digital marketing and research strategy.
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    Media/film StudiesLiverpool City College
     - Liverpool, United Kingdom
    A Levels