My multidisciplinary freelance experience has provided a broad understanding of consumer behaviour and journeys across all touch-points developing skill and intuition on how to deliver effective brand messaging. With a strong network of business and cultural connections, relationship building and team curation are key. I work cross-functionally and at global scale to deliver product, initiatives and 360 activations, including IRL events, film, experiential, photography, augmented reality and more. Inspired by innovation, art and culture I play a key role in the shaping of creative and execution. I am happiest working alongside like-minded thinkers, doers and makers to help turn insights and ideas into powerful and impactful pieces of work. I value purpose above all else, striving to deliver brand moments that can shift thinking, move culture forward, effect social change and enrich lives. Through my co-founded business ‘The Offsite’ I drive business strategy and creative direction to build a purpose-driven brand that is grounded on insight.
Delivery of high budget social media and experiential brand campaign in collaboration with band The Gorillaz Outputs include hero and behind the scene films, creation of a solar powered mobile music studio from which select music artists created new tracks for digital album release, various pieces of social media content (film, gifs, photography) and a supporting website
Managed full cycle planning and production for global social media campaign Mix of reactive and planned content production including delivery of x2 brand films and a variety of original photography - played key role in shaping all creative output
Social media content production - on the ground video and photography at London Marathon and Euros 2016 including full logistical planning, script /creative development, production and delivery
Video production planning - micro documentaries for social media distribution (YT/Snapchat/FB/Twitter/IG) featuring sports professionals/athletes
Brand Experience and Environment Yellow Pencil for a disruptive digital out of home campaign for Amnesty International