Amy French

Amy French

Senior DesignerLondon, United Kingdom
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Amy French

Amy French

Senior DesignerLondon, United Kingdom
About me
I am a London based Graphic Designer and Art Director with over 6 years experience in print, digital and motion design alongside campaign art direction.
Projects
  • Motion design - MADE.COM Flash Sale
    Motion design - MADE.COM Flash SaleWhilst the sale period is running at MADE there are ‘flash sales’ which are 24-48hr bursts of additional sale product. This requires additional creative which needs to stand out from the campaign itself. The challenge is to make these still feel within the same world as the main campaign yet stand out to attract customers. This creative was largely using product which we didn’t have singular shots for. In order to bypass this problem, I wanted to repurpose the renders we had on site and animati
  • MADE.COM AW19 Campaign
    MADE.COM AW19 CampaignWorking on the design and delivery of the AW19 campaign, taking direction from the Creative Design Manager and CCO to role out the overarching concept as a 360 campaign. Dealing with business challenges as well as delivering on-brand campaign assets within tight time constraints across print and digital formats. This also included directing and guiding a team of artworkers to produce all assets for all markets across Europe.
  • Winter Sale Creative - MADE.COM
    Winter Sale Creative - MADE.COMDesigning and producing a 360 campaign working with our Chief Creative Officer roll out an international sale campaign. This meant dealing with standard commercial challenges whilst delivering an on brand campaign to strict time scales across print and digital. This included designing animation/motion assets for social and digital out of home formats while managing a team of designers and artworkers to assist rolling out all channels.
  • MADE.COM Temporary Tattoo Illustrations
    MADE.COM Temporary Tattoo IllustrationsTemporary tattoos illustrated for the MADE.COM stand at the WeWork Summer Camp 2018. I designed a set of temp tattoos which were given away as part of a brand awareness piece.
  • MADE.COM Schiphol Airport pop-up
    MADE.COM Schiphol Airport pop-upDesign and concept of a promotional space within Schiphol airport in Amsterdam. Using tech and graphics to create a welcoming and practical space. Renders: Benjamin Franklin
  • MADE.COM Free Delivery Campaign Creative
    MADE.COM Free Delivery Campaign CreativeDesign, concept and direction of the SS18 Free Delivery campaign graphics.
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Projects credited in
  • MADE.COM Free Delivery Creative - Stop-motion Animated Gifs
    MADE.COM Free Delivery Creative - Stop-motion Animated GifsShot with Amy French at MADE, we created some short, looping gifs for use on MADE's emails, website, and social media. Animated using traditional stop-motion techniques.
Work history
    Hill+Knowlton Strategies logo
    Hill+Knowlton Strategies logo
    Senior DesignerHill+Knowlton Strategies
    London, United KingdomFull Time
    French & Sutton logo
    French & Sutton logo
    Freelance Graphic DesignerFrench & Sutton
    London, United KingdomFreelance
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Skills
  • Fashion
  • Packaging
  • Advertising
  • Marketing PR
  • Visual Arts
  • Print Design
  • Typography
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Graphic Design
  • Screen Print
  • Screenprinter
  • Adobe Creative Suite
  • Adobe Indesign
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe Suite
  • Adobe Photoshop
  • Creative Art Direction
  • Art Direction
  • Art Directing
  • Art Directon
Education
    University for the Creative Arts logo
    University for the Creative Arts logo
    BA(Hons) Fashion Promotion ImagingUniversity for the Creative Arts
     - Epsom, United Kingdom
    BA (Hons) Fashion Promotion & Imaging (first class hons)
    Camberwell College of Arts (UAL) logo
    Camberwell College of Arts (UAL) logo
    Diploma of ArtsCamberwell College of Arts (UAL)
     - London, United Kingdom
    Art foundation
Awards
    YCN logo
    YCN logo
    YCN Student AwardsYCN
    An award for the brief for Whistles. This was to create the concept and marketing behind a new fragrance for the brand.