About me

I am a London based Graphic Designer and Creative with over 8 years experience in print, digital and motion design alongside campaign art direction.

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Projects

• 18

  Motion design - MADE.COM Flash SaleWhilst the sale period is running at MADE there are ‘flash sales’ which are 24-48hr bursts of additional sale product. This requires additional creative which needs to stand out from the campaign itself. The challenge is to make these still feel within the same world as the main campaign yet stand out to attract customers. This creative was largely using product which we didn’t have singular shots for. In order to bypass this problem, I wanted to repurpose the renders we had on site and animati
• 1

  MADE.COM AW19 CampaignWorking on the design and delivery of the AW19 campaign, taking direction from the Creative Design Manager and CCO to role out the overarching concept as a 360 campaign. Dealing with business challenges as well as delivering on-brand campaign assets within tight time constraints across print and digital formats. This also included directing and guiding a team of artworkers to produce all assets for all markets across Europe.
• 6

  Winter Sale Creative - MADE.COMDesigning and producing a 360 campaign working with our Chief Creative Officer roll out an international sale campaign. This meant dealing with standard commercial challenges whilst delivering an on brand campaign to strict time scales across print and digital. This included designing animation/motion assets for social and digital out of home formats while managing a team of designers and artworkers to assist rolling out all channels.
• 2

  MADE.COM Temporary Tattoo IllustrationsTemporary tattoos illustrated for the MADE.COM stand at the WeWork Summer Camp 2018. I designed a set of temp tattoos which were given away as part of a brand awareness piece.
• 3

  MADE.COM Schiphol Airport pop-upDesign and concept of a promotional space within Schiphol airport in Amsterdam. Using tech and graphics to create a welcoming and practical space. Renders: Benjamin Franklin
• 2

  MADE.COM Free Delivery Campaign CreativeDesign, concept and direction of the SS18 Free Delivery campaign graphics.

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Projects credited in

• 8

  MADE.COM Free Delivery Creative - Stop-motion Animated GifsShot with Amy French at MADE, we created some short, looping gifs for use on MADE's emails, website, and social media. Animated using traditional stop-motion techniques.

Work history

Senior DesignerHill+Knowlton Strategies
Jul 2021London, United KingdomFull Time
Senior Designerbig fish
Nov 2020 - Jul 2021London, United KingdomFull Time

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Skills

• Fashion
• Packaging
• Advertising
• Marketing PR
• Visual Arts
• Print Design
• Typography
• Design
• Illustrator
• Indesign
• Photoshop
• Graphic Design
• Screen Print
• Screenprinter
• Adobe Creative Suite
• Adobe Indesign
• Adobe Illustrator
• Adobe After Effects
• Adobe Suite
• Adobe Photoshop
• Creative Art Direction
• Art Direction
• Art Directing
• Art Directon

Education

BA(Hons) Fashion Promotion ImagingUniversity for the Creative Arts
Sep 2012 - Jun 2015Epsom, United Kingdom
BA (Hons) Fashion Promotion & Imaging (first class hons)
Diploma of ArtsCamberwell College of Arts (UAL)
Sep 2011 - Jun 2012London, United Kingdom
Art foundation

Awards

YCN Student AwardsYCN
An award for the brief for Whistles. This was to create the concept and marketing behind a new fragrance for the brand.