Motion design - MADE.COM Flash Sale

Whilst the sale period is running at MADE there are ‘flash sales’ which are 24-48hr bursts of additional sale product. This requires additional creative which needs to stand out from the campaign itself. The challenge is to make these still feel within the same world as the main campaign yet stand out to attract customers. This creative was largely using product which we didn’t have singular shots for. In order to bypass this problem, I wanted to repurpose the renders we had on site and animation the 3D models to showcase the product. This worked really successfully and the creative was used across all channels.