Ana Sêrro

Ana Sêrro

Digital & Graphic DesignerLondon, United Kingdom
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Veronica Fuerte
André Britz
Adeline Chong
Ana Sêrro

Ana Sêrro

Digital & Graphic DesignerLondon, United Kingdom
About me
I'm a London-based designer with a focus on digital & graphic design, identities and designing responsive web experiences. During my spare time I dabble into illustration, alternative poster design, iconography and UI if I'm not busy learning and coding more.
Projects
  • Beefeater Gin Re-branding
    Beefeater Gin Re-branding 2 0 1 7 I L L U S T R A T I O N   +   I C O N O G R A P H Y  +  M O C K U P S
  • IMPERO.wtf
    IMPERO.wtfYear: 2016 Agency: Impero Role: Web Design, Illustration, Iconography Impero needed a place to showcase their vanity projects and the task was to create a hub that was within the brand guidelines and putting emphasis on rich visuals that relate to each project without resorting to standard screenshots. To give the hub an extra flair, each graphic element in the background was then animated by using a parallax effect. See it here
  • Miscellaneous Work
    Miscellaneous WorkA collection of personal experiments with illustration, editorial design, poster design among other graphics. Type — Personal Project Roles — Designer, Illustrator, Art Direction Tools — Adobe Illustrator, Adobe Photoshop
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Work history
    Tommy logo
    Tommy logo
    Digital DesignerTommy
    London, United KingdomFull Time
    Creation of websites and static/animated social media content for a variety of clients and different audiences that align with their brand identity and guidelines, are on time and made to high quality and to required specification. Further responsibilities involve directly assisting art directors with producing engaging pitch decks for major studios with minimal existing assets, working closely with the team of designers and developers to define and iterate on new and existing projects through detailed wireframes, mock-ups and userflows before developing and designing concepts based on research, ensuring projects and deadlines are met effectively.
    Impero logo
    Impero logo
    Midweight Digital DesignerImpero
     - London, United KingdomFull Time
    Responsible for designing on-brand content across all social media channels for our clients, responsive websites in both desktop and mobile platforms, campaigns and respective collaterals, and the occasional print works and newsletters for clients such as the Lindt group, Jacob’s Creek, Campo Viejo, Absolut, Chivas Regal, Brancott Estate and Beefeater Gin. My creative process involves putting together moodboards after doing research, creating wireframes and/or scamps, translating the concept into final designs and testing out before deploying/delivering. ■ MID-WEIGHT DIGITAL DESIGNER (October 2015 — Present) ■ DIGITAL DESIGNER (October 2014 — October 2015) ■ JUNIOR DIGITAL DESIGNER (October 2013 — October 2014)
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Skills
  • Web Campaigns
  • Responsive Design
  • UI Design
  • Art and Creative Direction
  • Illustration
  • Iconography
  • Social Design
  • Brand Design
  • Web Development
Education
    F
    F
    Bachelor of Arts Multimedia DesignFaculdade de Belas-Artes, Universidade de Lisboa
     - Lisbon, Portugal