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When I was a kid, no one could pronounce my surname. Now that I’m older, no one can pronounce my first name either. My challenge in life? Make it as a copywriter with a name no one can remember.
TOV, brand guidelines, taglines, content, ad campaigns, DM, naming for brands like Eurostar, Fitness First, Breast Cancer Now and Ocado.
Naming, DM and brochures for agencies like Swan Design. Also a long run at the British Council where I wrote content for some of their new websites, including British Council France, Greece and Thailand.
Online communications and prints for brands like Monoprix, Gulli, Thalys.
Above the line communications for brands like Quick, Blackberry, Kellogg's.