About me

When I was a kid, no one could pronounce my surname. Now that I’m older, no one can pronounce my first name either. My challenge in life? Make it as a copywriter with a name no one can remember.

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Projects

• 8

  EurostarIdea Make Eurostar the top of mind mode of transport when crossing the Channel by creating a strong brand identity and striking tone of voice that emotionally connects with European travellers. Media 360 campaign ‒ from social to prints and taxi covers For the English, French and Belgium markets Role English & French copywriting, branding, tone of voice
• 6

  StooshIdea Ensure BAME women feel included, respected and accepted in today’s British society by creating a unique Instagram platform that boosts their representation on social media and pushes messages of female empowerment and sisterhood. The #InOurSkin strand focused more specifically on body image.
• ReevesIdea Transform Reeves’ image - from a dated arts and crafts store to a inventive, inspirational and vibrant place where adults can nurture their creativity. Media 360 campaign Role English copywriting, branding, tone of voice
• LinkedInIdea LinkedIn had a perceptional problem – most young people regarded it as pale, male and stale. It was time to break that image by showcasing the brand’s most inspiring and creative members.
• 2

  Not On The High StreetTask Write fun and inspiring comms to keep audiences engaged with all Not On The High Street has to offer.
• 1

  TescoIdea Tesco wanted to get customers excited for the holidays, so they decided to offer the season’s most popular fruits and vegs at a discounted price. To celebrate this offer, we decided to come up with a festive packaging.

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Work history

T
T
French copywriterThis is gravy
Oct 2019London, United KingdomFreelance
Transcreation of ATL comms for Luxembourg bank Raiffeisen
Bilingual copywriterOnfido
Feb 2019London, United KingdomFreelance

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Skills

• Advertising
• Writing
• Copywriting
• Content Writing
• Branding
• Conceptual Thinking
• Creative Writing
• Long Copy
• Bilingual French/english

Education

U
U
MA Creative AdvertisingUniversity College Falmouth
Sep 2011 - Sep 2012Falmouth, United Kingdom
Develop conceptual thinking to be a top-high creative. Finished with a distinction.
S
S
Masters in CopywritingSup de pub
Sep 2009 - Jun 2011Paris, France
Learning the craft and skills involved in copywriting. Finished with a first.

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