When I was a kid, no one could pronounce my surname. Now that I’m older, no one can pronounce my first name either. My challenge in life? Make it as a copywriter with a name no one can remember.Locked Pro Plan feature
Transcreation of ATL comms for Luxembourg bank Raiffeisen
Create scripts for a series of internal educational videos
Transcreation for an ATL campaign for Kapten
CRM and website content
Transcreation and traduction of website copy
-Helping define guidelines for the new tone of voice in both French and English -Rewriting the whole website in English to fit the new tone of voice and brand identity -Rolling out the new tone of voice in both languages across all platforms (including CRM, blog and social media) -Transcreation of English content in French, taking culture, habits and local practices into account -Support in writing and recording French TVC
Helping on the shoot and writing headlines and copy in French for the new LinkedIn international campaign.
Helping the team with research on the French market as well as writing headlines and copy in French for the new LinkedIn international campaign.
As well as writing product descriptions for Bayer, I helped bring the new Shell V-Power ATl campaign to life.
Email comms for Heineken and GORE
Blog post and press releases for Furniture Village, Carphone Warehouse and Asus
Branding and above the line comms for various charities.
Website content and social posts for Lotto, in-game content for Boom Beach
Experiential activations and content campaigns Brands: blu, Stella Artois, Microsoft, UPS, LATAM Airlines...
TOV, brand guidelines, taglines, content, ad campaigns, DM, naming Brands: Eurostar, Fitness First, Breast Cancer Now and Ocado.
Naming, DM and brochures for agencies like Swan Design. Also a long run at the British Council where I wrote content for some of their new websites, including British Council France, Greece and Thailand.
Online communications and prints for brands like Monoprix, Gulli, Thalys.
Above the line communications for brands like Quick, Blackberry, Kellogg's.
Develop conceptual thinking to be a top-high creative. Finished with a distinction.
Learning the craft and skills involved in copywriting. Finished with a first.
International student in Reading taking modules in translation and English and French literature, while writing a master dissertation about colonialism in English and French literature with my French university.
First in French 2:1 in English