Idea
Ensure BAME women feel included, respected and accepted in today’s British society by creating a unique Instagram platform that boosts their representation on social media and pushes messages of female empowerment and sisterhood.
The #InOurSkin strand focused more specifically on body image.
Media
Instagram
Role
English copywriting, branding, tone of voice
Results
From 200 to 1,800 followers in a couple of weeks
Companies
Breakthrough Media
- Marketing & PR