About me

Anastasija is a design director based in London. She has 10 years of working experience at leading design and production agencies, including Ogilvy and Droga5. Led award-winning projects for clients like Amazon, Nestle, Birchbox, Estée Lauder, Missguided, Accenture and Primark.

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Projects

• 3

  GlenmorangieConcept and strategy for the pitch document, which visually represents the potential creative approach for Glenmorangie re-brand. I developed an extensive pitch document template, moodboards and visualised key proposed ideas presented in the document, including branding, app design and poster designs.
• Birchbox Pop-upHow do you translate an e-commerce beauty retail experience into a physical store? Bringing to life the unique Birchbox approach to beauty, the ‘With Love’ pop-up store offers discovery, personalisation and sharing. The store showcases a fun and intuitive way to shop, featuring a physical interpretation of the brand’s signature Build Your Own Birchbox (BYOB). Interactive installations invite visitors to hang a love note on the birch tree, or share the love on social via a GIF photo booth, closin
• 1

  Well PharmacyYourStudio have created the pharmacy of the future for Well Pharmacy, strategically designed around the customers’ needs to improve efficiencies, improve the service-led experience and reduce wait times. The new concept is modern and unique to the sector including a UK first 24 hour vending machines for customers to pick up prescriptions out of hours and streamline the customer journey.

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Work history

Visiting PractitionerLondon College of Communication, UAL
Nov 2021London, United KingdomFreelance
Sharing my experience through series of talks as a visiting practitioner.
Design DirectorTCOLondon
Mar 2019 - Mar 2019London, United KingdomFreelance
My role as a freelance design director was to help TCO develop the visual language for the re-brand of Glemorangie. I worked on the concept and strategy for the pitch document, which visually had to represent the potential creative approach. I developed an extensive pitch document template, moodboards and visualised key proposed ideas presented in the document, including branding, app design and poster designs.

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Skills

• Graphic Design
• Logo Design
• Art Direction
• Photoshop
• Retail Design
• Visual Merchandising
• Web Design
• Editorial Design
• Print Design
• Branding

Education

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MA Communication DesignCentral Saint Martin’s School of Art
Sep 2008 - Jul 2010London, United Kingdom