Anastasija is a design director based in London. She has 10 years of working experience at leading design and production agencies, including Ogilvy and Droga5. Led award-winning projects for clients like Amazon, Nestle, Birchbox, Estée Lauder, Missguided, Accenture and Primark.Locked Pro Plan feature
My role as a freelance design director was to help TCO develop the visual language for the re-brand of Glemorangie. I worked on the concept and strategy for the pitch document, which visually had to represent the potential creative approach. I developed an extensive pitch document template, moodboards and visualised key proposed ideas presented in the document, including branding, app design and poster designs.
Amazon have asked Droga5 to create a TVC and digital campaign for their Prime Home and Prime Wardrobe services. The campaign is talking about love and passion and is more aspirational than informative, Amazon wanted to experiment with their visual language and that’s when the concept of the 80’s love songs was created. I’ve worked on a full set of digital campaign assets, including digital banners and art-directing animated on-line and social banners.
I was working directly with the CCO of Ogilvy to develop the global brand property and executional guidelines for one of the Nestle’s brands. Overseeing and leading the development of all aspects of the project, making sure all the markets are aligned with the new visual strategy for the brand.
YourStudio have created the pharmacy of the future for Well Pharmacy, strategically designed around the customers’ needs to improve efficiencies, improve the service-led experience and reduce wait times. The new concept is modern and unique to the sector including a UK first 24 hour vending machines for customers to pick up prescriptions out of hours and streamline the customer journey. I was design directing and overseeing the creative team from concept to production.