Projects credited in
- The most fabulous bridal dresses on a budgetIt was easy to guess that Meghan Markle was going to look breathtaking on her wedding day and, as we expected, she didn't disappoint. Chosen by the bride herself, Markle was dressed in a haute couture Givenchy gown for the lavish Windsor Castle ceremony. For most brides-to-be, finding a suitable wedding dress can be a long and stressful process – especially if you are a bride on a budget. Thanks to a number of high street bridal ranges, your perfect gown needn’t cost a fortune. And while optin
- Revival of FCUK - Mock Brief"French Connection want to launch a gender-neutral clothing collection. You have been asked to research, design and produce a marketing concept for this launch. The concept should include media appropriate for an online and in-store launch." I developed a fashion marketing concept proposal based upon the industry-led brief and underpinned this proposal with appropriate contextualised research which included trend and branding considerations.
- FRENCH CONNECTION AW19AUTUMN / WINTER 2019 ‘A COLD DAY BY THE SEA’ Where many may seek comfort in the countryside or ski slopes during the winter months, this French Connection AW19 capsule collection heads to Britain’s southern coastline, to spend a cold day by the sea. Based on the unchanging concept of French Connection’s 'Effortless Style', this capsule focuses on a laid-back aesthetic, inspired by the sensibilities of Britain’s hardworking coastal residents. With a sense of confidence and nonchalance, these styl
- #MINDFCUKWe were asked to launch French Connection’s SS15 collection via social channels, based on the thought of “the new nude”. We decided to bring back some of that convention-busting, attention-grabbing brand personality that made them famous in the first place. #MINDFCUK was the most successful social campaign French Connection have ever run. It was so popular they even put it on a t-shirt. "I'm obsessed with #MINDFCUK @FCUK #brilliant" - @katielynch78
Work history
Design PlannerSGK
London, United KingdomFull Time
Skills
- Creative Consulting
- Creative Content
- Creative Briefing
- Problem Solving
- Packaging Design
- Branding Packaging
- Design Packages
- Packaging Production
- Retail Packaging
- Design Build
- Design Construction
- Design Direction
- Design Leadership
- Design Management
- Design Production
- Production Design
- Production Management
- Production Planning
- Apparel Production
- Art Production
- Marketing Branding
- Marketing Management
- Marketing Design
- Marketing Consulting
- Buying Experience
- Retail Buying
- Print Buying
- Media Buying
- Fashion Buying
- Buying Brands
Education
C
C
Bachelor of Arts (BA) California State University, East Bay
- United States