#MINDFCUK

  • Gav Gordon-Rogers
  • Andrea Otazu
  • Tom Kavanagh

We were asked to launch French Connection’s SS15 collection via social channels, based on the thought of “the new nude”. We decided to bring back some of that convention-busting, attention-grabbing brand personality that made them famous in the first place. #MINDFCUK was the most successful social campaign French Connection have ever run. It was so popular they even put it on a t-shirt. "I'm obsessed with #MINDFCUK @FCUK #brilliant" - @katielynch78

#MINDFCUK by Gav Gordon-Rogers

Companies

  • Lost Boys logo

    Lost Boys

    • Design
  • F

    French Connection

    Skills

    Gav Gordon-Rogers
    Executive Creative Director
    Andrea Otazu
    Tom Kavanagh
    - Senior Creative - Art Director -