Albert Bartlett - Make It Extraordinary

Following our successful collaboration on 2019's Dream Team, Edinburgh agency Guy & Co asked World Headquarters to take the creative reins on their next major campaign for the UK's favourite potato brand. Featuring a trio of supremely talented Canadian acrobats including rising star Jacob Grégoire, the 40" TVC and cinema ad follows the journey of a single rooster potato through a fantastical version of the Albert Bartlett picking line, into a bag and onto a dining table at home as a delicious roast potato. Directed by Finnish wunderkind Nalle Sjöblad and featuring music by Verdi, rearranged and recorded by Debbie Wiseman OBE, the film is full of surprises and memorable juxtapositions. All of this was brought to life thanks to the incredible dedication of production company Infinite Content. Let's #DoTheAlbertBartlett again ;)