Projects
- Bvlgari - Serpenti MetamorphosisBvlgari Celebrating it's emblematic snake icon in Milan. Set in the iconic Piazza Duomo. In collaboration with Italia Eventi, we design two immersive ambients. Inspired by the award-winning new media artist and director Refik Anadol, XDlab has designed the audio and visual content for 2 installation inside Bulgari's special private event. Metamorphosis Mirror Botobooth Room: a swing suspends in an infinite space of mirrors where through a game, jewels are transformed into natural environments.
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Projects credited in
- Stylori - 4D Virtual Fashion ShowPioneer of everyday wearable jewelry in India, Stylori, commissioned us to develop and create the digital content for a multipurpose event involving a virtual 4D fashion show and logo reveal. Stylori wanted to create an event to showcase their collection that was both approachable as well as elegant and evocative of a luxury brand. A predominately online brand, the client wanted the e-commerce journey to be an integral part of the content. Our lab translated their vision to realize a vibrant 4D
- Virtual Store - Interactive workstations dedicated to salesWe have created an interactive workstation for electronics stores, dedicated to sale. Through large touch screens, we have created a management software that can consult and connect different warehouses of products. We realized a communication of the brand, specific for this activity, and developed all the messages to the public through interventions of motion graphic and matrix screen mapping. We have been installed these solutions in many chain stores: Trony, Expert, Dgnext.
- Adhiraj - interactive Museum and StoreAdhirja’s “Capital City” project is one of the largest private urban developments on the Indian continent. The client tasked us with concepting and building an innovative, completely virtual real estate HQ point of sale experience as well as a series of educational installations showcasing the property’s diverse resources. Our lab oversaw and executed the end-to-end production for the full scope of the project. This included architectura, technical, and creative strategies, all animated content
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Work history
Art DirectorXDlab
ItalyFreelance
Skills
- Project Management
- Art Directon
- Technical Design
- Motion Graphics
- Content Creatiion
- Compositing
- Projection Mapping
- Communication Design
Education
L
L
Degree in Communication and DesignLa Sapienza
- Rome, Italy
Graduated in Communication at the Sapienza University of Rome, with the chair of Cultural Anthropology, I wrote an experimental thesis in Anthropology of Visual Communication, a study/analysis on the artistic intentions of creation and realization of Videoclips for music tracks (such as The Cure, Leonard Cohen, Amon Tobin, Aphex Twin, Marilyn Manson, and more) and their impact on the final viewer.