QuestionsProjectsExperienceTeam

Projects

• 2

  I am not a robotCreating an online conversation amongst Scottish teenagers about the very human issue of body image. This work won the IPA Student Awards 2017.
• 6

  Help Penguin save penguinsInspired by the many catastrophic events suffered by Antarctic penguins (the biggest one in 2017, when only two chicks survived from a colony of 40,000), this project aims to support the WWF adoption programme through a collaboration with Penguin Books. A new collection of classics, Save Antarctica, will display a special, scratchable version of the iconic Penguin logo; the same logo will be the powerful centre of the attention of the different advertising executions.​

Projects credited in

• 1

  Silly Covers by Silly-ViaI love to re-write song lyrics as a hobby, but sometimes it also gave me some professional benefits (such as being admitted at the D&AD Academy or having the Scottish Government produce my song to teach CPR!)
• 1

  SAVE ANTARCTICAInspired by the many catastrophic events suffered by Antarctic penguins (the biggest one in 2017, when only two chicks survived from a colony of 40,000), this project aims to support the WWF adoption programme through a collaboration with Penguin Books. A new collection of classics, Save Antarctica, will display a special, scratchable version of the iconic Penguin logo; the same logo will be the powerful centre of the attention of the different advertising executions.
• 1

  SUBWAVEA submerged party to sensitise young people about the dangers of sea level rise (D&AD New Blood Pencil winner).

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Work history

Creative - Art DirectorThe&Partnership
Dec 2018London, United KingdomFreelance
Creative - Art DirectorRevolt London
Sep 2018 - Nov 2018London, United KingdomFreelance
I have been working in a team with Silvia Cutrera on clients such as: • Adidas • Budweiser • Leffe • Aviva + creative pitches for other clients and creative competitions I had to create world-changing concepts and executions with a great variety of styles and media (poster and outdoor campaigns, brand activations, online videos, social media campaigns, merchandise, etc. )

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Skills

• Art Direction
• Advertising
• Integrated Campaign
• OOH
• Adobe Creative Suite
• Storyboarding
• Digital Advertising
• Photography
• Television Commercials
• Animation

Education

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Honourable MentionD&AD New Blood Academy
Jul 2017 - Aug 2017London, United Kingdom
D&AD New Blood Academy is an exclusive, creative boot camp for selected New Blood Pencil winners making the transition from education to industry. Partnering with WPP, New Blood Academy is dedicated to finding new and diverse talent. I had the luck to have an honourable mention for my team's final creative pitch.
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MSc Creative AdvertisingEdinburgh Napier University
Sep 2016 - Sep 2017Edinburgh, United Kingdom
Activities and Societies: Planning - Animation - Concept Creation - Campaign Creation - Digital

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Awards

"The Drum editor-in-chief Award" -1st prize - Chip Shop Awards UKThe Drum
For the project "Help Penguin save penguins"
Best Charity - Vinegar (2nd prize) - Chip Shop Awards UKThe Drum
For the project "Help Penguin save penguins"

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