Help Penguin save penguins

  • Andrea Sarnataro
  • Silvia Cutrera

Inspired by the many catastrophic events suffered by Antarctic penguins (the biggest one in 2017, when only two chicks survived from a colony of 40,000), this project aims to support the WWF adoption programme through a collaboration with Penguin Books. A new collection of classics, Save Antarctica, will display a special, scratchable version of the iconic Penguin logo; the same logo will be the powerful centre of the attention of the different advertising executions.​

Help Penguin save penguins by Andrea Sarnataro
Help Penguin save penguins by Andrea Sarnataro
Help Penguin save penguins by Andrea Sarnataro
Help Penguin save penguins by Andrea Sarnataro
Help Penguin save penguins by Andrea Sarnataro
Help Penguin save penguins by Andrea Sarnataro
AWARDS

1) 1st prize for "The Drum editor-in-chief Award" - The Drum Chip Shop Awards 2019
2) 2nd prize/Vinegar for Best Charity- The Drum Chip Shop Awards 2019
3) Nomination for Best Stunt or Experience - The Drum Chip Shop Awards 2019
4) Nomination for Best Ad which really should run (that hasnt) - The Drum Chip Shop Awards 2019

Andrea Sarnataro
Creative - Art Director
Silvia Cutrera
Copywriter | Content Designer | Translator