About me

Recycled lawyer. Rediscovered creative. Still too talkative. Have swapped my law career for the thrills of the creative industry, taking with me the good habit of looking at things from many perspectives. Like to get involved in strategy, and am a quick learner. Also, happen to bring great office treats.

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Projects

• 6

  SUPPORTING BUSINESS. AS USUAL.As the pandemic hit them hard and fast, many small and medium businesses were half-heartedly turning to traditional loans or were just sceptical about funding. Bibby FS, providing the alternative solution of Invoice Finance (life-saving but complex to the untrained ear), needed to talk to them all – from the struggling to the ambitious ones, from the reluctant to the experienced borrowers. While everyone was claiming to be doing 'business as usual' or proposing themselves as last-minute, improvi
• 1

  SAVE ANTARCTICAInspired by the many catastrophic events suffered by Antarctic penguins (the biggest one in 2017, when only two chicks survived from a colony of 40,000), this project aims to support the WWF adoption programme through a collaboration with Penguin Books. A new collection of classics, Save Antarctica, will display a special, scratchable version of the iconic Penguin logo; the same logo will be the powerful centre of the attention of the different advertising executions.
• A JOB AND A JOYThe Scottish Government promised to double free childcare hours for parents around Scotland and, to keep their promise, they required thousands of new staff by the year 2020. We targeted parents and career seekers and showed them that, to be a serious career option, a job doesn’t have to be boring. If you’re special enough to work in Early Learning and Childcare, work can be truly joyful.
• 2

  THE SHORT MEMORY GAME
• 1

  SUBWAVEA submerged party to sensitise young people about the dangers of sea level rise (D&AD New Blood Pencil winner).
• 1

  Silly Covers by Silly-ViaI love to re-write song lyrics as a hobby, but sometimes it also gave me some professional benefits (such as being admitted at the D&AD Academy or having the Scottish Government produce my song to teach CPR!)

Projects credited in

• 37

  \\WAVES – phase one\\WAVES is an entertainment brand centered on music and design, offering a regularly updated database of songs from all over the world. Thanks to the modular identity, a new layout is crafted daily – you can check the Behance case study here! https://bit.ly/2GcRXvn
• 6

  Help Penguin save penguinsInspired by the many catastrophic events suffered by Antarctic penguins (the biggest one in 2017, when only two chicks survived from a colony of 40,000), this project aims to support the WWF adoption programme through a collaboration with Penguin Books. A new collection of classics, Save Antarctica, will display a special, scratchable version of the iconic Penguin logo; the same logo will be the powerful centre of the attention of the different advertising executions.​

Work history

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CopywriterAML Group
Feb 2019 - Jan 2021London, United KingdomFull Time
Junior Creative ConsultantRevolt London
Sep 2018 - Nov 2018London, United KingdomFreelance

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Skills

• Concept Design
• Ad Strategy
• Advertising Copywriting
• Conceptual Copywriting
• Digital Campaigns
• Experiential Campaign
• TV Advertising
• Print Advertising
• Transcreation
• Translation Copywriting

Education

D&AD New Blood CreativeD&AD
Jul 2017 - Jul 2017London, United Kingdom
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MSc Creative AdvertisingEdinburgh Napier University
Sep 2016 - Oct 2017Edinburgh, United Kingdom

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Awards

Chip Shop AwardsThe Drum
UK edition: Editor in chief Award 2x Vinegar (second prize) USA edition: 3 Chips (first prize) 1 Vinegar (second prize)
D&AD Pencil -New BloodD&AD
Winning entry for Desperados https://www.dandad.org/awards/new-blood/2017/desperados/3074/subwave/

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