• Silvia Cutrera

As the pandemic hit them hard and fast, many small and medium businesses were half-heartedly turning to traditional loans or were just sceptical about funding. Bibby FS, providing the alternative solution of Invoice Finance (life-saving but complex to the untrained ear), needed to talk to them all – from the struggling to the ambitious ones, from the reluctant to the experienced borrowers. While everyone was claiming to be doing 'business as usual' or proposing themselves as last-minute, improvised saviours, we tactfully showed that Bibby was, as always and once again, on the side of hardworking businesses.