Projects
- 101 BeautiesClient: Natura Agency: Salve Tribal (DDB Group) Project: Every year between March and July Natura launches an integrated campaign to push the sales of 3 different makeup products working with multiple channels. It’s known as the “I Love Makeup Movement”. Traditionally, they would have one brand ambassador - always a beauty influencer - in an umbrella campaign consisted of one main film and a series of short videos to generate content. The main film would follow a simple story, like the pre
- Abandoned beerClient: Bamberg Bier Agency: Señores (senores.co) After reading a Buzzfeed roundup of fun facts from news stories about eccentric Brazilian and famous musician Zeca Pagodinho, one jumped out of us: whenever Zeca drank too much beer close to a shopping mall, he would go to a pet store and buy dogs (it's common to have pet stores in malls in Brazil). We thought “What if we could bring the two man’s best-friends together into a single product?” Inspired to bring together two clients, pet adoption c
- The JourneyClient: Natura (N°1 cosmetics brand in Brazil) Agency: Tribal Brazil Natura is seen as a women’s brand and for the first time in their history, they were about to launch a campaign focused only on men. To release a new perfume fragrance for men they wanted to celebrate what to be a man means, their lives and their stories. Traditional media wasn’t working for them, they felt was too chauvinistic. So they came to us to create a digital campaign that could tell a story and more important interact
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Work history
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Freelance Art Director & Concept ProviderFreelancer
London, United KingdomFreelance
• Quiet Storm - 2 months contract, helping on pitches and existing clients. Won Corgi HomePlan pitch, delivered social and content ideas and executions for Yakult. Delivered an integrated campaign for Zoflora during the lockdown, including TV ad;
• Rooster Punk, Excerpta Medica and others - Pitched innovation ideas and campaigns for agencies in London and Amsterdam;
• Escuelas Vinculadas NGO - Helped brand and launch an educational NGO in Uruguay
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Art DirectorAML Group
- London, United KingdomFull Time
Developed campaigns for the biggest financial groups in Europe, such as AXA IM, Robecco AM, Deutsche Wealth and others.
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Skills
- Art Direciton
- Concept and Ideation
- Motion
- Creative Direction
- Advertising
- Brand Management
- Art Direction
- Design
- TV Campaigns
- Photoshop
Education
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TIP - Transdisciplinary Innovation ProgramHebrew University
- Jerusalem, Israel
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Interactive Art DirectorHyper Island
- Stockholm, Sweden
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