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Andrea Servert Alonso-Misol

Content Editor and Cultural Communication

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  • LevelMid Level
  • LocationBerlin, Germany
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEditor - Writer - Creative Director

Projects

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About me

Growing up surrounded by a mother devoted to art history and a grandmother devoted to kitsch, aesthetics have always had a strong presence in my life. Eventually I also realised putting things together and communicating them to an audience were my best assets, and therefore I am crafting a career as an editor, curator and selector in the fields of left-field fashion and avant-garde culture, always on the lookout for a new vision that will twitch our intellectual convictions.

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Skills

  • Art and Creative Direction
  • Team Management
  • Content Curation
  • Content Editor
  • Content Copywriting
  • Research
  • Event Organisation
  • Community Management
  • Fashion Direction
  • Artist-brand Partnerships

Work history

Currently

Editor and Writer

Freelance

Sep 2013
  • Berlin, Germany
  • Freelance
  • Freelance editor and writer. Focus in fashion, music and art. Contribution to publications such as Cactus Digitale, Sova Magazine or Panta.

2017

Content Discovery Lead

Stoyo Media

Aug 2016 - Aug 2017
  • Berlin, Germany
  • Full Time
  • Content research for social video productions. Development of concepts for viral videos based on qualitative and quantitative analysis. Curation of video concepts for publishers (MTV, NatGeo, Time Inc...) and branded campaigns (Universal, Deutsche Bahn...). Team management and supervision (+3 people). Development of team working processes. Development of analysis and KPI procedures.

2016

Head of Online

Metal Magazine

May 2015 - Oct 2016
  • Barcelona, Spain
  • Full Time
  • Content creation: writing, editing and curating. Development of an online editorial line coherent with the printed magazine. Management of a worldwide network of contributors (photographers, stylists, writers, art directors...). Fashion direction of editorial projects from start to finish. Liaison with PR and Communication departments. Development of social media strategies for Instagram and Facebook. Support in branded campaigns and special projects. Content programming. Supervision of interns. Launching of new website.

2016

Pull&Bear Blog Coordinator

Metal Magazine

Jun 2014 - Sep 2016
  • Barcelona, Spain
  • Full Time
  • Content creation: writing, editing and curating. Conception and integration of brand and lifestyle content, development of cultural universe for the brand. Contributors network creation and coordination. Project management with influencers and external figures relevant for the brand. Social media copywriting and strategy. Event conception and production. Translation. Launching of new website.

Education

2015

Visiting Studies on Art History, Film and Architecture

Columbia University

Jan 2015 - May 2015
  • New York, United States
  • Spring Semester Visiting Student.

2013

Art Direction for Fashion

Central Saint Martins

Sep 2013 - Sep 2013
  • London, UK
  • Short course.

2017

Advertising & Public Relations

Universitat Pompeu Fabra

Sep 2012 - Jun 2017
  • Barcelona, Spain
  • Bachelor's Degree. Focus in Creativity.