- McDonald'sTHE FLIP SIDE To kickstart the new McDonald's Arabia's platform ‘Life Tastes Better Together’, we created a campaign that showed the ups and downs of a family. Silver Dubai Lynx THE BEAUTIFUL DRIVE THRU People give McDonald’s a hard time when it comes to the quality of its food. Especially its ingredients. In this anthem spot we demonstrated how quality and freshness is at heart of everything that McDonald’s does.
- Apple Donation BoxDRAG, DROP, DONE. A simple way for Apple and iPhone users to give back this holiday season. You pay one or two bucks for an app and, after a while, you get tired of it. So what to do with the leftovers? The Donation Box takes this symbol of our digital consumerism, unneeded applications, and brings them back to the real world. "The best idea Apple never had" -Creativebloq AWARDS 2013 Cannes Lions | Shortlist | Future Lions 2013 New York Festivals | Bronze World Medal Winner | Digital: Use Of M
- UN WOMENFinding Her In Egypt, women make up only 23% of the workforce. Even though the percentage of women in the workforce is so low, the issue still goes largely unnoticed. In three ads, the readers were challenged to find the woman in technology, politics, and science, three up-and-coming industries in Egypt. The main message behind the campaign is to shed light on the importance of equal opportunities for Egyptian women to participate in the labor force and contribute to the development of the E
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