Andrew Balerdi Marketing Director | The Dots
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Andrew Balerdi

Marketing DirectorLondon, United Kingdom
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Andrew Balerdi

Marketing DirectorLondon, United Kingdom
About me
I run The Good Marketing Company. We help health and wellness brands market themselves better. We do this technical marketing services and award winning courses.
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Projects
  • Rebuild-rebrand and video shoot for Britannia PharmaceuticalsBritannia were looking for new assets - including a brand new website - to showcase the size and scope of their business that previously had not been accurately represented. Further to this, Britannia needed support to produce media that demonstrated to investors and clinicians the company’s role and reputation within the Parkinson’s Disease community.
Projects credited in
  • Re-Brand for workplace culture app - WorkioWorkio, a great concept from Kieron Fuller and Alan Stewart, is a workplace culture measurement tool. They are a great start up and needed a brand to reflect their values of transparency, empowerment and impact. They tasked us to come up with the brand guidelines and a new logo identity. They also asked us to contribute to their brand positioning statements to help describe what it is and how they help businesses.
Work history
    Founder/Marketing StrategistThe Good Marketing Co.
    London, United KingdomFull Time
     Partnered with many new and past clients including NHS, Purearth, Welltodo, Pfizer, Britannia Pharmaceuticals and Essex Boot Camp.  Built a brand marketing agency for the health and wellness industry to increase market share, brand awareness, and customer engagement.  Generated £20M+ for clients over the last two years including a gain of £80K in sales for Pure Earth from a £20K ad investment.  Worked closely with 12 clients, from multinational corporations to SMEs, and rebuilt five new brands.  Collaborated with Britannia Pharmaceuticals to redefine the brand, update the website and develop a unique media and marketing package.  Working with Well to do Global to create a marketing and messaging platform, define sustainable brand guidelines and boost brand awareness.  Gained 12.5K+ followers for Marion Wagner (@marionwagner) on Instagram.  Increased sign ups by 23% in two months for Essex Boot Camp through a new marketing structure and user-friendly sign up process.  Gained 27k new followers for @fittybox on Instagram and 3500 on twitter.
Skills
  • Marketing
  • Brand Marketing
  • SEO
  • Social Media Marketing
  • Email Marketing
  • Brand Strategy
  • Marketing Strategy
  • Digital Marketing
  • Copywriting
  • Brand Management