About me
Freelance Toy Design and Development
Senior Product Manager-Design Manager
Recently based in the UK.
Open for contract, freelance and full time positions.
- Over 12 years experience creating new toy concepts and brands then guiding them to customer's hands. Former Hasbro Contractor and VTech Design Manager with vast Disney experience.
- Highly skilled in developing play patterns, content, brand stories and products which engage, empower and entertain.
- My 8 year teaching experience has provided both extensive first-hand insights into the nature of play and problem solving as well as valuable interpersonal management skills.
- Equally comfortable presenting the play patterns of educational electronics to an auditorium full of executives as I am directing a painter in a distant factory to make sure the prototype eyes are just right.
Projects
- Snuggle 'n Hug Polar PalsI was asked to come up with some new lines of feature plush for under $20. With the world as it it these days, one idea I had was to create a toy that would help encourage empathy, kindness and compassion in a child. These shivering and shaking polar pals ask for a child's hug to warm them. Once they are hugged they stop shivering and their cheeks glow red with warmth and happiness. In the end I streamlined and simplified the sculpts and minimized my original winter clothing ideas to achie
- Sesame Street Steps to School Preschool ELAsLearn Shapes, Colors, the Alphabet, Letter Recognition, Letter Sounds, Early Reading Skills, Number Recognition, Counting and Enumeration all while building vocabulary and sharpening fine motor skills with your favorite Sesame Street friends. As luck would have it, Hasbro decided to enter the educational toy market just as I, a former VTech educational toy designer, decided to return to the States after teaching preschool in Tokyo for 8 years. We were the perfect fit for this project and I had
- Lil' ButtersCollectable Butterfly mini-figs for every type of mood and spirit. The concept of "Buttterfly Figures" had been floating around the small company I developed these for without a clear path. Trapped in a "development cocoon" you could say if you didn't mind being punched. I was called in to wrangle all the disparate elements that had been mentioned and form a development plan. As the old Navy Seal maxim goes, "How do you eat an elephant? One bite at a time." I started by getting a body and f
Work history
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Freelance Toy Design and DevelopmentSelf Employed
London, United KingdomFreelance
Available to jump in and assist you on all matters Toy, Game and Children's Entertainment Property related.
Highly skilled and experienced with:
- New Concept Generation
- Brand Story Crafting and Storytelling
- Brand Extensions
- Copywriting and Toy/Brand Name Generation
- Play Pattern Development and Script Writing
- Character Creation
- Song Lyric Writing
- Brainstorm Facilitation
- Assembling and Managing Multi-talented teams
And what have you...
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Senior Product Development Manager/ Design ManagerSnap Toys
- Tsim Sha Tsui, Hong KongFull Time
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Skills
- Product Design
- Product Development
- Brand Creation
- Illustration
- Toy Design
- Content Creatiion
- Content Copywriting
- Educational Design
- Concept Sketching
- Children’s Media