With a great interest in orchestrating productions and projects, I enjoy analysing the creative outcomes and responses through visual communication strategies. Through my previous luxury experiences I have always had a say and aided in-store Visual merchandising and product and window displays. With a background in Fine Art I have the knack and courage to manifest concepts to create atmosphere thus producing the necessary aesthetic desired. From producing sculpture and installations, curating exhibitions and, on a more commercial aspect, managing art galleries I am able to merge both creativity and commerciality with innovative strategies that resonate with viewers and consumers. Currently studying my MA in Fashion Entrepreneurship and Innovation at London College of Fashion I have been able to use my extensive knowledge in the arts and business in projects with established companies within the industry. In doing so I have also consulted start-ups fashion brands in my spare time, understanding the different needs of each company, bringing a positive feel to every task at hand, also enhancing and developing my own skills. My structured and organised approach when tackling jobs allows me to work out logistics for any task at hand; making sure everything is run smoothly, easily and efficiently.