Projects credited in
- Project OceanNow in it's fifth year, our retail activism campaign takes action against the plastic in our oceans.1
- It's Party Time Stand out among a sea of LBDs and tuxedos this festive season with our pick of the most fabulous, frivolous and fun party pieces for men and women.
- Selfridges - Body StudioFor the launch of the Body Studio in Selfridges Oxford Street, an online campaign was launched by the digital creative team. This included a Hub, news articles, editorial content and photoshoots. The sub message of the campaingn was everyBody, meaning everyone is welcome no matter your size, race or style. The aim of the campaign was to promote a positive message and to love your body through fitness, healthy eating and embracing your body as a woman. My role as the PM was to ensure briefing se
- LC:MAs London Collections: Men comes to a close, be inspired by our edit of the city's most dapperly-dressed dudes.
- EVERYBODY: The CampaignIn celebration of the new BODYSTUDIO32
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Work history
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Social Media CoordinatorOrlebar Brown
- London, United KingdomFull Time
In my role in the Orlebar Brown marketing department, I undertook the following duties:
• Creating a content calendar for Facebook, Twitter, and Instagram
• Develop a new creative outlook for our social media channels to innovate our content and elevate it above our competitors
• Work with the photography and creative teams to brief and assist with seasonal campaign shoots and other photoshoots
• Plan, execute and report on both seasonal campaigns and collaborations, working with the rest of the marketing department to ensure that we were aligned and help external partners with their content and plans for launch
• Work with influencers and friends of the brand, gifting them product and keeping them informed of any new launches, in return for partnered content with them
Social Media AssistantSelfridges
- London, United KingdomFull Time
As Social Media Assistant in charge of menswear and food, I am responsible for creating, scheduling and posting all organic and paid content in my categories across Facebook, Twitter, Instagram, Google Plus, Pinterest and Snapchat. My responsibilities included:
• Identified opportunities for editorial content to be promoted with paid advertising and created the sponsored posts
• Work closely with the design team for any campaign launches and big launches, briefing in any assets that needed creating across all platforms and feeding back on any opportunities
• Working with the marketing and buying teams ahead of major brand launches to communicate our plans with internal and external stakeholders and ensuring we had everything we needed
• Covering in-store events and fashion weeks, using a mixture of Snapchat, Instagram Stories, Facebook Live and Periscope where appropriate - I was given full freedom to capture the content I needed and would work closely with the PR and Events teams whenever the events needed content from any VIPs or influencers
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Skills
- Copywriting
- Brand Tone
- Marketing
- Social Media Management
- Brand Storytelling
- Sub-editing
- Marketing Strategy
- Social Media Marketing