Selfridges - Body Studio
For the launch of the Body Studio in Selfridges Oxford Street, an online campaign was launched by the digital creative team. This included a Hub, news articles, editorial content and photoshoots.
The sub message of the campaingn was everyBody, meaning everyone is welcome no matter your size, race or style.
The aim of the campaign was to promote a positive message and to love your body through fitness, healthy eating and embracing your body as a woman.
My role as the PM was to ensure briefing sessions were held, managing stakeholders and delivering the digital project end-to-end.
Please take a look at our work:
http://www.selfridges.com/GB/en/content/article/body-studio
