Projects credited in
- MATERIAL WORLD - SELFRIDGES - WINDOW SETSFashion styling championing key sustainable brands and textile methods. Material World's aim was to raise the awareness of the impact of the production and consumption of fashion materials on global communities and the environment. Each window's styling focused on a key sustainable brand.
- Selfridges HOT AIR Presents: Incredible MachinesAs originally published by Selfridges. Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments. This film explores the unseen relationship five women have with their bodies and their undergarments. A film by Kathryn Ferguson Featuring Michele Lamy (Creative Collaborator, business partner and Muse at Rick Owens), Sharmadean
- Selfridges - Body StudioFor the launch of the Body Studio in Selfridges Oxford Street, an online campaign was launched by the digital creative team. This included a Hub, news articles, editorial content and photoshoots. The sub message of the campaingn was everyBody, meaning everyone is welcome no matter your size, race or style. The aim of the campaign was to promote a positive message and to love your body through fitness, healthy eating and embracing your body as a woman. My role as the PM was to ensure briefing se
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Work history
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assistant styling managerSelfridges Retail Ltd
London, United KingdomFull Time
Skills
- Styling
- Visual Merchandising
- Fashion Styling
- Art Direction
- Editorial Campaigns