Selfridges HOT AIR Presents: Incredible Machines

As originally published by Selfridges.

Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments. This film explores the unseen relationship five women have with their bodies and their undergarments.

A film by Kathryn Ferguson

Featuring Michele Lamy (Creative Collaborator, business partner and Muse at Rick Owens), Sharmadean Reid MBE (Founder of Wah Nails), Naomi Shimada (Model and Body Activist), Charlie Craggs (Trans Activist and Founder of Nail Transphobia) and Ruqsana Begum (British Thai Boxing Champion & Designer of Sports Hijabs for Women). Choreography by Wayne McGregor MBE.

LOVE YOUR INDIVIDUALITY. REVEL IN THE CROWD. #BODYTALK

Team Credits

Charlie Craggs

  • Message
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  • Trans Activist and Founder of Nail Transphobia
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Sharmadean Reid

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  • Owner and Founder WAH Nails Ltd
  • WAH Nails Ltd, Nike, Arena Homme Plus

Nikita Calijs

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  • Marketing asst
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Anna Cleaver

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  • Head of Project Curation
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Companies

  • Selfridges

    Selfridges

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    • Fashion

Project Tags

  • Campaign
  • advertising
  • selfridges
  • Sharmadean Reid Video
  • fashion
  • Women
  • Diversity