I have always been passionate about beauty and style. After receiving my degree in fashion design and license in cosmetology, I honed my skills at top beauty destinations such as Kryolan Spain, Harvey Nichols, Bobbi Brown UK and London, Milan and Paris Fashion weeks.
I work tirelessly to represent a unique, dynamic and current approach to makeup artistry, eyebrow shaping and hair styling.
Training and education is my forte and I have incorporated a progress-based approach to direct and guide my team to enhance their artistry and provide eminent customer service.
I have mastered an interpersonal approach to team training and this is the ethos and spirit I use to develop my teams, using performance development where required.
I have nurtured and trained successful teams to demonstrated self awareness, confidence and professionalism that is evident to the clients. The skill competence and sophistication of the teams I train is a reflection of my expertise and experience within the artistry and education field.
Projects credited in
- Warner Music & EntertainmentAt Warner I initiated a marketing project that rejigged our social media strategy. After three months of following the inherited strategy I realised that there was not enough engagement with the right people. Our social media pages were focused solely on client interaction and had a fairly limited following. I set myself the task to expand the general reach of our platforms. Being given no financial input for this, I looked up ways in which I could organically improve the exposure of our posts a
Work history
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Lead ArtistPat McGrath
London, United KingdomFull Time
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Senior ArtistsYSL
- London, United KingdomFull Time
Responsible for the training and education within a global number 1 door of 15 staff. Leading in store events.
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Skills
- Make-up
- Beauty Editorial
- Editorial Fashion
- Photoshop
- Makeup for Film
- Account Management
- Training Development
- Fashion Assistant