Andy Booth

Senior Designer

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  • LocationLondon, United Kingdom

Projects

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About me

 

Andy Booth June 2015 - Present Telegraph Media Group – Senior Designer As part of the Newspaper Sales design team working across digital and print media I work as part of the internal design resource covering a multitude of areas including marketing, subscriptions, events and commerce. Key responsibilities include: • Mentoring junior designers • Build and production of e-newsletters • Present concepts to key stakeholders • Design/Build/HTML Microsites • Responsive design through email • Liaise with key stakeholders/account managers to deliver creative requirements • Strong Adobe CS experience including Photoshop/Illustrator/Indesign/Dreamweaver • Excellent understanding of the print production process • Strong practical knowledge of HTML, and CSS • Flash advertising • Marketing campaign design and implementation across print and digital media • Working on the 160th Anniversary of the Telegraph rebrand • Relaunching the Sunday Telegraph Stella supplement? October 2013 - June 2015 Practicology – (practicology.com) Frontend Web Developer & Designer Working at Practicology has given me the opportunity to work with a great range of clients including: • House of Fraser – Staff Training • Hobbycraft – Responsive redesign • National Geographic – Site build, trading support & PPC banner design • Paul’s Boutique – Email design/coding, trading support & staff training I have also been able to work with several mid to small companies & international companies based in Europe & Australia. I have also worked on several research papers for conference events. My role included: • Improving/creating retail client brands online across all the websites and responsible for the creation, build and management of the designs, using past in-house retail experience • Ensuring creative online designs are reflected across all social networks • Designing, building, testing & sending email newsletters while working closely with the trading team ensuring tracking is implemented and analysed • Designing & building responsive transactional ecommerce sites on CMS platforms such as Magento • Making sure the editorial content and landing pages are perfectly on brand • Managing & designing sale/seasonal updates for client sites • Building and implementing pages and designs using SCSS & HTML • Building Magento based ecommerce sites, with integrations, product uploads and further client requirements • Managing the company website • Designing retargeting banner ads • Provide consultation on site structure with wireframing • Designing client sites with up to date SEO tactics • Provide on-going site maintenance with creative ideas and concepts to drive traffic and improve customer journey/experience • Planning & managing client design projects • Training colleagues & clients on basic HTML & CSS • Using Google Analytics to create informed design solutions • Designing annual company research brochure October 2011 – October 2013 Marketing Factory/MF Commerce – Designer As the sole in-house designer, I was responsible for all brand & design work for the company. I was also given a unique opportunity to design and build 5 ecommerce stores and then go on to run these sites by managing stock, customer service, delivery and on site maintenance. Key Responsibilities included: • Website design • Website

Skills

 

  • Fashion
  • Print Design
  • CSS
  • Html
  • Wordpress
  • Creative Direction
  • Web Interface Design
  • Web Page Design
  • Illustrator
  • Indesign
  • Photoshop
  • Magento
  • Frontend Development
  • Ecommmerce
  • Email Design Build

Work history

Currently

Senior Designer

Telegraph Media Group

May 2015
  • As part of the Newspaper Sales design team working across digital and print media I work as part of the internal design resource covering a multitude of areas including marketing, subscriptions, events and commerce. Key responsibilities include: Mentoring junior designers Build and production of e-newsletters Present concepts to key stakeholders Design/Build/HTML Microsites Responsive design through email Liaise with key stakeholders/account managers to deliver creative requirements Strong Adobe CS experience including Photoshop/Illustrator/Indesign/Dreamweaver Excellent understanding of the print production process Strong practical knowledge of HTML, and CSS Flash advertising Marketing campaign design and implementation across print and digital media Working on the 160th Anniversary of the Telegraph rebrand Relaunching the Sunday Telegraph Stella supplement

2015

Web Designer

Practicology

Sep 2013 - Apr 2015
  • I design & build ecommerce websites based on Magento. I also work closely with the trading team to design & build marketing emails & retargeting banners for clients. My full list of roles : • Improving/creating retail client brands online across all the websites and responsible for the creation, build and management of the designs, using past in-house retail experience • Ensuring creative online designs are reflected across all social networking • Designing, building and testing & sending email newsletters while working closely with the trading team ensuring tracking is implemented and analysed • Designing and building responsive transactional ecommerce sites on CMS platforms such as Magento • Making sure the editorial content and landing pages are perfectly on brand • Managing & designing sale/seasonal updates for client sites • Building and implementing pages and designs using SCSS & HTML • Building Magento based ecommerce sites, with integrations, product uploads and further client requirements • Managing the company website • Designing Retargeting banner ads • Provide consultation on site structure with wireframing • Designing client sites with up to date SEO tactics • Provide on-going site maintenance with creative ideas and concepts to drive traffic and improve customer journey/experience • Planning & managing client design projects • Training colleagues & clients on basic HTML & CSS • Using Google Analytics to create informed design solutions • Designing annual company Website Usability research brochure

2013

Web & Graphic Designer

Marketing Factory/mf Commerce

Sep 2011 - Sep 2013
  • As the sole in-house designer, I was responsible for all brand & design work for the company. I was also given a unique opportunity to design and build 5 ecommerce stores and then go on to run these sites by managing stock, customer service, delivery and on site maintenance. Key Responsibilities included: • Website design • Website builds on either Wordpress or Magento • Brochure Design • Print Ad Design • Stock Management • Customer Service • Packaging Design • Pop Up Display Design • PPC Management • Business Card Design • Managing all Social Media

2011

Graphic Designer

Fuse Enterprise

Jun 2011 - Sep 2011
  • I worked as a freelance designer under the freelancing group Fuse Enterprise. This mainly included creating graphic work such as logos & print design for start-ups.

2011

Chef de Parti

Nirvana Spa

May 2005 - May 2011
  • For 6 years, spanning between before, during & after university, I was able to maintain my job as a high ranking chef at an exclusive restaurant serving over 200 meals a day. This was an incredibly high-pressure environment, which I feel has really given me an advantage in managing teams, tough deadlines and dealing very harsh criticism.

Education

2011

Foundation Art Design

Coventry University

Aug 2010 - Jun 2011

    2011

    Illustration Graphic Design

    Coventry University

    Aug 2009 - May 2011