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Andy Booth

Andy Booth

Senior DesignerLondon, United Kingdom
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Ben Rigby
Mike Reed
Andy Booth

Andy Booth

Senior DesignerLondon, United Kingdom
Professions
  • Website Designer
  • Graphic Designer
  • Product Designer
LevelMid Level
About me
Andy Booth June 2015 - Present Telegraph Media Group – Senior Designer As part of the Newspaper Sales design team working across digital and print media I work as part of the internal design resource covering a multitude of areas including marketing, subscriptions, events and commerce. Key responsibilities include: • Mentoring junior designers • Build and production of e-newsletters • Present concepts to key stakeholders • Design/Build/HTML Microsites • Responsive design through email • Liaise with key stakeholders/account managers to deliver creative requirements • Strong Adobe CS experience including Photoshop/Illustrator/Indesign/Dreamweaver • Excellent understanding of the print production process • Strong practical knowledge of HTML, and CSS • Flash advertising • Marketing campaign design and implementation across print and digital media • Working on the 160th Anniversary of the Telegraph rebrand • Relaunching the Sunday Telegraph Stella supplement? October 2013 - June 2015 Practicology – (practicology.com) Frontend Web Developer & Designer Working at Practicology has given me the opportunity to work with a great range of clients including: • House of Fraser – Staff Training • Hobbycraft – Responsive redesign • National Geographic – Site build, trading support & PPC banner design • Paul’s Boutique – Email design/coding, trading support & staff training I have also been able to work with several mid to small companies & international companies based in Europe & Australia. I have also worked on several research papers for conference events. My role included: • Improving/creating retail client brands online across all the websites and responsible for the creation, build and management of the designs, using past in-house retail experience • Ensuring creative online designs are reflected across all social networks • Designing, building, testing & sending email newsletters while working closely with the trading team ensuring tracking is implemented and analysed • Designing & building responsive transactional ecommerce sites on CMS platforms such as Magento • Making sure the editorial content and landing pages are perfectly on brand • Managing & designing sale/seasonal updates for client sites • Building and implementing pages and designs using SCSS & HTML • Building Magento based ecommerce sites, with integrations, product uploads and further client requirements • Managing the company website • Designing retargeting banner ads • Provide consultation on site structure with wireframing • Designing client sites with up to date SEO tactics • Provide on-going site maintenance with creative ideas and concepts to drive traffic and improve customer journey/experience • Planning & managing client design projects • Training colleagues & clients on basic HTML & CSS • Using Google Analytics to create informed design solutions • Designing annual company research brochure October 2011 – October 2013 Marketing Factory/MF Commerce – Designer As the sole in-house designer, I was responsible for all brand & design work for the company. I was also given a unique opportunity to design and build 5 ecommerce stores and then go on to run these sites by managing stock, customer service, delivery and on site maintenance. Key Responsibilities included: • Website design • Website
QuestionsProjectsExperienceTeam
Projects
  • Hobbycraft
    HobbycraftThis was a responsive retrofit of the desktop site for hobbycraft.
  • Net Magazine Design Challenge
    Net Magazine Design ChallengeI was set a brief for an article in Net Magazine to appear on both the print and ipad version. The brief was to createa fireworks based ecommerce site. I decided to include features such as advanced custom searching & video previews.
  • Mythical Sands Cyprus
    Mythical Sands CyprusThis was a small Wordpress site for a client to advertising a holiday home available to book. The site was only to be a brochure site to display the strong photography of the home and the location
  • Paul's Boutique Consultant
    Paul's Boutique ConsultantWorking with Paul's Boutique to design & build marketing email templates and then train staff to be able to build these with HTML & CSS. Other roles include consulting on website design and assisting with on site creative.
  • Click & Collect
    Click & CollectCurrently under progress, branding and implementing a Click & Collect services for a client who has 100+ franchisee stores. This includes turning the website from a non-transactional to transactional site, but does not offer home delivery.
  • Action.nl
    Action.nlAction.nl is a Dutch retailer with 450+ stores in Western Europe. They are the dutch version or Lidl/Poundland. I had to design a non-transactional ecommerce site which would benefit the customer both in and out of the stores. This included designing a store finder to cover all the countries the stores are based in, an wishlist/shopping list to help customers plan their shop, and a blog. The product catalog only shows a small range of what is available in store, and the deals rotate weekly on the site. This was a challenge, as there needed to be a way to encourage customers into the stores, while the product catalog was constantly changing online. There needed to be a way to show that there was a wide range of items available, not just the deals being shown, and not to annoy customers by removing products they may have been looking at the day before. The search function had to product results for stores/articles/products all on the same results page. Along with this the design had to be both responsive, and manage with 4 different languages available.
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Work history
    Senior Designer
    As part of the Newspaper Sales design team working across digital and print media I work as part of the internal design resource covering a multitude of areas including marketing, subscriptions, events and commerce. Key responsibilities include: Mentoring junior designers Build and production of e-newsletters Present concepts to key stakeholders Design/Build/HTML Microsites Responsive design through email Liaise with key stakeholders/account managers to deliver creative requirements Strong Adobe CS experience including Photoshop/Illustrator/Indesign/Dreamweaver Excellent understanding of the print production process Strong practical knowledge of HTML, and CSS Flash advertising Marketing campaign design and implementation across print and digital media Working on the 160th Anniversary of the Telegraph rebrand Relaunching the Sunday Telegraph Stella supplement
    Web Designer
     - 
    I design & build ecommerce websites based on Magento. I also work closely with the trading team to design & build marketing emails & retargeting banners for clients. My full list of roles : • Improving/creating retail client brands online across all the websites and responsible for the creation, build and management of the designs, using past in-house retail experience • Ensuring creative online designs are reflected across all social networking • Designing, building and testing & sending email newsletters while working closely with the trading team ensuring tracking is implemented and analysed • Designing and building responsive transactional ecommerce sites on CMS platforms such as Magento • Making sure the editorial content and landing pages are perfectly on brand • Managing & designing sale/seasonal updates for client sites • Building and implementing pages and designs using SCSS & HTML • Building Magento based ecommerce sites, with integrations, product uploads and further client requirements • Managing the company website • Designing Retargeting banner ads • Provide consultation on site structure with wireframing • Designing client sites with up to date SEO tactics • Provide on-going site maintenance with creative ideas and concepts to drive traffic and improve customer journey/experience • Planning & managing client design projects • Training colleagues & clients on basic HTML & CSS • Using Google Analytics to create informed design solutions • Designing annual company Website Usability research brochure
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Skills
  • Fashion
  • Print Design
  • CSS
  • Html
  • Wordpress
  • Creative Direction
  • Web Interface Design
  • Web Page Design
  • Illustrator
  • Indesign
  • Photoshop
  • Magento
  • Frontend Development
  • Ecommmerce
  • Email Design Build
Education
    Foundation Art Design
     - 
    Illustration Graphic Design
     -