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Andy Lawrence

Andy Lawrence

Junior Graphic DesignerLuts'k, Ukraine
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Kristian Taylor-Wood
Andy Lawrence

Andy Lawrence

Junior Graphic DesignerLuts'k, Ukraine
Professions
  • Graphic Designer
LevelJunior
QuestionsProjectsExperienceTeam
Projects
  • Mature 4
    Mature 4The brief was to create a name, logo and launch TV campaign for a new channel for 60+, from Channel 4. The tone of the campaign is sophisticated to reflect that being 60 is no longer considered an old age. The IDEA of the campaign is to celebrate 50 different things that get better with age. Each is given a number, with the slogan ‘Better With Age’. This creates a positive spin on watching an ‘older’ channel as people do not like to be reminded of their old age. The logo represents maturity w
  • Loose Change
    Loose ChangeInformation graphics based on data collected from 50 students. Each student was asked to empty the contents of their wallet or purse. Then, they wrote out every coin they had, stating the year the coin was minted and whether it was dull or shiny in appearance.
  • Final Curtain
    Final CurtainThe brief was to create a brand and service for a bespoke funeral brand. The brand’s main application is a simple and modern website which is easy to navigate around. The purpose is to make a funeral as personal as possible and easier to organise, especially as it is an emotional time for people. The service also allows people to plan their own funeral, to relieve the stress of their families from having to organise a funeral. The brand identity is simple, clean and respectful. The typography reflects simplicity, juxtaposed with sympathy and elegance.
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Work history
    Sky logo
    Sky logo
    Junior Graphic DesignerSky
    Working in Sky Creative in Sports and News Sports Design department doing branding, motion and 3D graphics for Sky Sports News.
    Sky logo
    Sky logo
    Navigation CreativeSky
    Working at Sky's in-house creative agency, creating creative and graphic material for navigation across the Sky network of channels.
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Skills
  • Film
  • TV
  • Art Direction
  • After Effects
  • Cinema 4D
  • Final Cut Pro
  • Illustrator
  • Indesign
  • Photoshop
  • Broadcast Design
Education
    BA(Hons) Graphic Design
     - 
    Received 1st Class Honours. Graphic Design course where I learned about a variety of different forms of graphic design. From branding, to TV design, user interface design and animation. Overall, the main thing I learned is that you need a great idea first before designing. You can't have good design without a good idea. From this course, I managed to get work experience at Interbrand (the world's largest branding agency, BBC, Channel 4 News, Lime Pictures.
Awards
    Best Marketing
    Rebranded student radio station which led to a Silver Award at the UK National Student Radio Awards. http://www.andrewlawrence.co.uk/archives/446
    UJS Communication Award
    Award for creating successful communication graphics and a visual identity for a student society at university which helped increase awareness of what was going on. http://www.ujs.org.uk/news/581/and-the-winner-is-ujs-student-awards-2011/