Specialising in UX and UI design with strong visual, conceptual and analytical skills. Constantly aware of digital trends and new technologies, I love finding creative solutions using impactful and unique designs whilst utilising my technical knowledge to push innovation and guide transition to the final product.
With twelve years’ industry experience, I have worked as a Digital Designer on many brands at agencies and as a Freelancer. I create tailored solutions for businesses by using user-centric processes and enjoy working in fast-paced, challenging and creative environments.
Work history
Product Designer
London, United KingdomFreelance
Working with a diverse range of clients – from small companies & startups, through to established brands to deliver beautiful end-to-end digital solutions.
• Working directly with clients to develop their web and content strategy through research and competitor analysis.
• Utilise UX methods and tools to deliver user research, personas, user journey maps, site maps, process flows & usability testing.
• Creation of low and hi-fi wireframes and prototyping using tools such as Sketch, Marvel, Invision.
• Full visual concept creation with a focus on strong design elements and principles.
• Prototype testing and iteration.
• Development working with languages such as HTML5, CSS, SASS, JS and PHP.
• Usability testing.
• Ensuring on-time, on-budget and high quality project fulfillment.
Clients include: Habitat, Strip Boutique, Fine + Rare, Rowan, Schachenmayr, Luxaflex, Social Pantry, Bert & May, Hive, StyleNest, Finimize.
Head of Creative
- London, United KingdomFull Time
Aardvark is a digital agency specialising in UX, design and development for web sites, apps and CRM systems.
I led a team of Designers and Front-end Developers, proactively responding to briefs to help create messaging, themes, imagery and other creative assets appropriate to the target audience and business objectives.
• Producing and managing the UX process, design & development of digital products for clients. Maintaining high design and coding standards whilst monitoring budget and time constraints.
• Design & front-end development of Aardvark’s product, Nudge CRM, a booking system for bars and restaurants. I was heavily involved in Nudge's full lifecycle from ideation, wireframing, prototyping, usability testing and push to market into major restaurant chains across the world.
• Integrating agile methods and tools to improve the creative and development processes of the team.
• Continually reviewing and constructively critiquing proposed creative and technological solutions to ensure they meet the brief and provide ROI.
• Overseeing the creative development of projects to ensure that they are delivered on time, and that each and every client receives the best-in-class service.
• Providing mentorship and inspiration to colleagues.
• Representing the creative team in client briefings and presentations.
Clients: Transport for London, Grand Union Bars, SquareMeal, La Tasca, Drake & Morgan, Hay House.
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Skills
- UX Design
- Sketch
- Css3/less/sass
- Wordpress
- Javascript
- Adobe Photoshop/indesign/illustrator
- Responsive Web
- UI Design
- User Journeys
- User Experience
Education
BA(Hons) Multimedia with Business Studies
- Huddersfield, United Kingdom
Awards
Excellence in Technology Winner - Transport for London Digital Signs
Supporting TfL’s major infrastructure project, deploying 20,000+ digital bus signs for the capital. I was the Lead UX/UI Designer and Front-end Developer on this project.Webby Honoree for Square MealThe Webby Awards
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