Andy McDonald
Available

Andy McDonald

Freelance Creative | CopywriterLondon, United Kingdom
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Andy McDonald
Available

Andy McDonald

Freelance Creative | CopywriterLondon, United Kingdom
About me
I'm a creative copywriter with over 8 years’ industry experience at some of the UK's top agencies including Saatchi & Saatchi, Ogilvy, McCann and more. I pride myself on writing convincing, compelling long & short form copy to the highest of standards and tightest of deadlines. From tear-jerking charity scripts to tongue-in-cheek one-liners, I have a proven track record over a wide range of prominent brands, helping them get noticed and gain business. Passionate and enthusiastic, I’m just as happy writing for someone else’s great idea as I am one of my own. If you think I could write for your brand, then get in touch: hello@andywritescopy.com
Projects
  • Toyota - The Hybrid Bell
    Toyota - The Hybrid BellAn innovative bicycle bell which doubles as a road safety device to help safeguard road cyclists from the silent engine of any oncoming Toyota Hybrid.
  • Pampers - Thank You Midwife
    Pampers - Thank You MidwifeMidwives, they’re pretty incredible. So to hear that 1 in 3 felt underappreciated meant something had to be done. We rallied the entire nation behind UK midwives to ensure that one of the most important thank you's wasn't left unsaid for any longer. The TV and social media campaign went live during the 'I'm A Celebrity' final and delivered 777,242,956 impressions in its first week alone. With every social media share using the hashtag #ThankYouMidwife, Pampers also donated £1 to the Royal Coll
  • Macmillan - Not Alone
    Macmillan - Not AloneFact: Cancer is the toughest fight most of us will ever face. Macmillan wanted to use OOH to reassure the 889 people diagnosed with cancer every single day that, whoever they are, they won’t have to face it alone thanks to the continual support of the general public.
  • Toyota Auris Hybrid - ITV Idents
    Toyota Auris Hybrid - ITV IdentsTo celebrate Toyota’s sponsorship of ITV Movies, we created a series of idents that rewarded every day situations with an Oscar-style accolade. And just like any good family movie, they’re fun, entertaining and a little irritating in parts.
  • Marks & Spencer - Telling Tales
    Marks & Spencer - Telling TalesKids have a funny habit of overelaborating when it comes to how their school uniform got so messy. We took a handful of these far-fetched fibs via Twitter and brought them to life with the help of some of the nation’s best-loved children’s illustrators. Following the social campaign, Marks & Spencer sold 35% more uniforms than ever before. A+
  • EE - Various
    EE - VariousAssorted print and digital executions promoting numerous network plans and offers.
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Work history
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    Creative | CopywriterMcCann/Publicis/Karmarama/Chime/Exposure/Deliveroo/ForPeople
    London, United KingdomFreelance
    HSBC, Coca-Cola, AmEx, Nespresso, Lucozade, L'Oréal, England Cricket & Six Nations Rugby
    Saatchi & Saatchi logo
    Saatchi & Saatchi logo
    Creative | CopywriterSaatchi & Saatchi
     - London, United KingdomFull Time
    Ariel, Flash, Haagen-Dazs, Head & Shoulders, Pampers, Toyota, Rekorderlig & GSK Pitch wins: Gillette
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Skills
  • Copywriting
  • Ad Copywriting
  • Marketing
  • Brand Storytelling
  • Brand Tone
  • Social Media Marketing
  • Writing
  • Copy Crafting
  • Copy Concepts
  • Creative Concepting
Education
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    U
    Bachelor of Arts (BA) Creative AdvertisingUniversity of Salford
     - Salford, United Kingdom