Freelance Creative/Copywriter with 9+ years industry experience at top agencies like Saatchi & Saatchi, Ogilvy, McCann, Publicis Worldwide, The&Partnership, VCCP and more. Hardworking and passionate, I pride myself on producing big, award-winning ideas and crafting compelling copy to the tightest of deadlines and highest of standards (my own text messages included).
Projects
- Pampers - Thank You MidwifeMidwives, they’re pretty incredible. So to hear that 1 in 3 felt underappreciated meant something had to be done. We rallied the entire nation behind UK midwives to ensure that one of the most important thank you's wasn't left unsaid for any longer. The TV and social media campaign went live during the 'I'm A Celebrity' final and delivered 777,242,956 impressions in its first week alone. With every social media share using the hashtag #ThankYouMidwife, Pampers also donated £1 to the Royal Coll
- Marks & Spencer - Telling TalesKids have a funny habit of overelaborating when it comes to how their school uniform got so messy. We took a handful of these far-fetched fibs via Twitter and brought them to life with the help of some of the nation’s best-loved children’s illustrators. Following the social campaign, Marks & Spencer sold 35% more uniforms than ever before. A+
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Work history
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Creative | CopywriterMcCann/Publicis/Karmarama/Chime/Exposure/Deliveroo/ForPeople
London, United KingdomFreelance
HSBC, Coca-Cola, AmEx, Nespresso, Lucozade, L'Oréal, England Cricket & Six Nations Rugby
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Creative | CopywriterSaatchi & Saatchi
- London, United KingdomFull Time
Ariel, Flash, Haagen-Dazs, Head & Shoulders, Pampers, Toyota, Rekorderlig & GSK
Pitch wins: Gillette
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Skills
- Copywriting
- Ad Copywriting
- Marketing
- Brand Storytelling
- Brand Tone
- Social Media Marketing
- Writing
- Copy Crafting
- Copy Concepts
- Creative Concepting
Education
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Bachelor of Arts (BA) Creative AdvertisingUniversity of Salford
- Salford, United Kingdom