About me

Freelance Creative/Copywriter with 9+ years industry experience at top agencies like Saatchi & Saatchi, Ogilvy, McCann, Publicis Worldwide, The&Partnership, VCCP and more. Hardworking and passionate, I pride myself on producing big, award-winning ideas and crafting compelling copy to the tightest of deadlines and highest of standards (my own text messages included).

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Projects

• 12

  Toyota - The Hybrid BellAn innovative bicycle bell which doubles as a road safety device to help safeguard road cyclists from the silent engine of any oncoming Toyota Hybrid.
• Pampers - Thank You MidwifeMidwives, they’re pretty incredible. So to hear that 1 in 3 felt underappreciated meant something had to be done. We rallied the entire nation behind UK midwives to ensure that one of the most important thank you's wasn't left unsaid for any longer. The TV and social media campaign went live during the 'I'm A Celebrity' final and delivered 777,242,956 impressions in its first week alone. With every social media share using the hashtag #ThankYouMidwife, Pampers also donated £1 to the Royal Coll
• Macmillan - Not AloneFact: Cancer is the toughest fight most of us will ever face. Macmillan wanted to use OOH to reassure the 889 people diagnosed with cancer every single day that, whoever they are, they won’t have to face it alone thanks to the continual support of the general public.
• 6

  Toyota Auris Hybrid - ITV IdentsTo celebrate Toyota’s sponsorship of ITV Movies, we created a series of idents that rewarded every day situations with an Oscar-style accolade. And just like any good family movie, they’re fun, entertaining and a little irritating in parts.
• 5

  Marks & Spencer - Telling TalesKids have a funny habit of overelaborating when it comes to how their school uniform got so messy. We took a handful of these far-fetched fibs via Twitter and brought them to life with the help of some of the nation’s best-loved children’s illustrators. Following the social campaign, Marks & Spencer sold 35% more uniforms than ever before. A+
• EE - VariousAssorted print and digital executions promoting numerous network plans and offers.

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Work history

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Creative | CopywriterMcCann/Publicis/Karmarama/Chime/Exposure/Deliveroo/ForPeople
Jan 2019London, United KingdomFreelance
HSBC, Coca-Cola, AmEx, Nespresso, Lucozade, L'Oréal, England Cricket & Six Nations Rugby
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Creative | CopywriterSaatchi & Saatchi
Aug 2013 - Dec 2018London, United KingdomFull Time
Ariel, Flash, Haagen-Dazs, Head & Shoulders, Pampers, Toyota, Rekorderlig & GSK Pitch wins: Gillette

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Skills

• Copywriting
• Ad Copywriting
• Marketing
• Brand Storytelling
• Brand Tone
• Social Media Marketing
• Writing
• Copy Crafting
• Copy Concepts
• Creative Concepting

Education

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Bachelor of Arts (BA) Creative AdvertisingUniversity of Salford
Aug 2006 - Aug 2009Salford, United Kingdom