PostsProjectsExperienceTeam

Projects credited in

• TwinSmile | Website design & BrandingProblem: TwinSmile is a company that provides 3D printing products, services and emotional marketing to dentists and lab technicians. They required a feminine yet technical rebrand and a newly structured website design to reinforce their new motives. Solution: A logo with a subtle smile, alongside a diverse and emotional colour palette for any future sub-brands. The responsive website is structured to enable the dentist and technician to navigate to the products suitable for their role, with he
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  Aldersgate Group | Commissioned Report DesignProblem: Aldersgate Group required a new design for their commissioned reports for online distribution (as opposed to printed), which was to differentiate from their standard report print design and identity, created by on-IDLE in 2006 (with refreshed colour palette and iconographics in 2017). However, this design should still visually fit into the Aldersgate Brand family. Solution: A re-usable report template design optimised specifically for onscreen reading with a clear structure for ease o
• Aldersgate Group | Branding, Reports & WebsiteProblem: Aldersgate Group is a multi-stakeholder environmental alliance that came to on-IDLE requiring a new identity and website that portrayed their forward thinking in climate policy. Solution: A unique and consistent identity that works successfully throughout their refreshed logotype, printed reports, brand collateral, and responsive website. A graphic style using dots is applied to graphs and cover illustrations with Spot UV printing – making the organisation stand out from the rest. We a
• Four Corners | WebsiteProblem: Four Corners acquired emergency COVID-19 funding from the National Lottery through the Arts Council England for a new website design and build with a short turnaround. Their old and dated website was not effective at showing off the many things that Four Corners do, and was not optimised for tablet or mobile – all inappropriate for an innovative and radical institution. Solution: A contemporary website design, which boosts all areas of interest at Four Corners, from events to equipment
• Gurten – Park im Grünen | 20 Years JubileeProblem: The #DrGurteFiiret Project celebrates 20 years of the «Gurten - Park im Grünen», the ‹Husberg› mountain of Bern. Creative lead Marc Peter’s challenge was to create a distinct brand identity and look-and-feel for three very different events over the celebration weekend whilst still paying homage to the existing and well-established Gurten brand. Solution: With over 50 brand touch points, which included lanyards, outdoor posters, merchandise, animated idents, newspaper, flyers, invites,
• IFFO – The Marine Ingredients Organisation | Annual Report & YearbookProblem: IFFO is an international trade organisation that represents and promotes the marine ingredients industry, such as fishmeal, fish oil and other related industries. They came to on-IDLE for their on-screen Annual Report and printed Yearbook, with a refreshed visual identity along the way. Solution: on-IDLE created two distinctive patterns inspired by M.C. Escher, alongside a refreshed and extended colour palette. Using our updated guidelines, we created a single paged report design that

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Skills

• Strategy
• Digital
• Communicating Ideas
• Technical Specification
• Strategic Planning
• Team Leadership
• Design Agency
• Brand Development
• Websites
• E-commerce