Since I can remember, I've been reading. From comics like The Beano to West African classic like Things Fall Apart, I've spent my first 25 years wandering the earth with my nose in some kind of book. Now I weave narratives of my own, and have found a deep passion in telling stories and documenting culture. Ranging from longform interviews to op-ed pieces, you can find my words on (or in) The FADER, VICE, Hunger Magazine, CLASH, Complex, and SBTV (at the later I worked in house across digital and editorial content). Elsewhere, I've worked with a number of brands, agencies and platforms as a copywriter and social & creative strategist. So far, clients have included adidas and TMS, McDonald's and Hubrick, for whom I have crafted bespoke digital and social copy, while also sitting with relevant planning and strategy teams to map out campaigns.Locked Pro Plan feature
I've worked with a number of brands, agencies and platforms as a copywriter and social & creative strategist. So far, clients have included adidas and TMS, McDonald's and Hubrick for who I have crafted bespoke digital and social copy, while also sitting with relevant planning and strategy teams to map out campaigns. As a writer I have contributed Longform profiles and interviews for the likes of The FADER, Noisey (VICE), Hunger Magazine, Complex and CLASH. At the heart of these features is a genuine interest in people and the stories that define their lives.
As a writer I have contributed Longform profiles and interviews for the likes of The FADER, Noisey (VICE), Hunger Magazine, Complex and CLASH. At the heart of these features is a genuine interest in people and the stories that define their lives. I have also provided press and marketing material for several record labels and independent PR agencies. This has so far included work with XL Recordings, Sony Music UK, Atlantic Records and Universal Music Group.
Heading up a small team, I took on management of the companies YouTube Channel and social media profiles. In this role I prepared and directed social strategy, and rolled out branded content and other campaigns across SBTV’s social platforms, engaging with an audience of 500,00+. Managing, preparing and rolling out day to day content across YouTube and all social media platforms Developing and implementing marketing strategies regarding content release while leading a small YouTube and social media team. Social Media Executive for SBTV x Channel 4 documentary ‘Pirate Mentality’ Working alongside brands to deliver and maximize the exposure of branded content across the platform. Liaising with record labels, artist managers and PR agencies to ensure that all video content is prepared correctly and delivered on time.
Joining the SBTV team as a staff writer, I worked closely with the editor in the day-to-day management of SBTV.co.uk and SBTV News, a unique partnership with the Press Association. Pressing on my love for long form writing and storytelling, I developed several online editorial projects all with a focus on documenting culture and telling stories. Developing and implementing long form editorial projects. Assisted with the conception and implementation of online strategy. Editing features and copy from freelance writers and journalists. Assisted in the redesign of the new SBTV website. Sourcing daily news and content for the website.
I spent three months preparing and delivering content for the 20th MOBO Awards in 2015. As part of the content team, I worked in house during, before and after the Award Show in Leeds. This included developing material and planning strategy for MOBO.com, the official MOBO magazine, the MOBO YouTube Channel and the MOBO social media channels. Prepared and delivered digital and physical content for the 20th MOBO Awards. Day to day charge management of MOBO communication channels, including social media, editorial content and marketing communications. Working with the editor on planning and preparing the official MOBO Magazine, given to all attendees of the Awards Show in Leeds. Drafting ideas and creating online content to promote the Awards Show across YouTube, social media and the official website. Covering social media channels during the Awards Show in Leeds.
Primarily supported the Marketing & PR Manager, I gained valuable experience within marketing strategy and planning, communications and public relations. Ensured all agency communications were delivered in a professional manner within stringent timescales. Contributed to press articles published in The Guardian; raised the Agency profile via coverage in well-respected marketing publications including ‘Marketing’, ‘Campaign’, ‘Marketing Week’ and ‘The Drum’. Managed multiple social media streams and mapped out content strategies. Serviced existing portfolios as well as creating new business opportunities; regular client contact to build relationships, enhance customer service and ensure business retention. Assisted with all PR functions; liaised and developed ideas with senior staff members; which resulted in coverage across trade Press, local and national media. Key role in the ‘Carlsberg Fanogram’ project; planned and executed a one-off event that increased opportunities from intermediaries; generated significant traction on social media.
Provided press and media support for a PR, Consultancy and Project Management company for artists and brands within the music industry. Assisted with the preparation and execution of online press campaigns, securing coverage on NME, The Independent, Huffington Post, Noisey (VICE), FACT and CLASH and coordinating press days. Successfully helped launch a monthly live music event ‘This Is Not a Rave’ in Camden; attended by over 300 people. Created press plans for clients including Lunar C, Big Narstie & True Tiger, DEVolution and XO Man. Monitored and researched coverage by rival PR firms; created and maintained a database of >200 contacts.
Graduated with 2:1 honours in Law. Third Year Modules : Media Law, Competition Law, Company Law, European Convention on Human Rights, Law & Medicine, Jurisprudence.