Aniefiok ‘Neef’ Ekpoudom is a writer and storyteller from South London whose work documents community and culture in contemporary Britain. His debut book Where We Come From: Rap Home and Hope in Modern Britain is a social history of British Rap. It will be released via Faber & Faber in August 2023.
As a journalist, he writes longform essays and profiles for The Guardian, GQ and more. From charting a history of Black Football culture in South London to mapping the forces of migration and music that formed J Hus, his writing weaves social, cultural and narrative history to explore the current, lived realities of peoples across the UK.
Aniefiok’s writing has featured in a number of essay collections and anthologies, including #Merky Books titles Keisha The Sket (2021) and A New Formation: How Black Players Shaped The Modern Game (2022), as well as SAFE: On Black British Men Reclaiming Space (Trapeze, 2019).
Aniefiok was named on the Forbes’ 30 Under 30 List for Media & Marketing. He is a British Journalism Award winner for his work with The Guardian. He has also been named Culture Writer of the Year at the Freelance Writing Awards, and is a fellow of the Royal Society of Arts.
Aniefiok freelances as a Cultural Strategist and Creative Consultant. Working with a range of brands, agencies and production companies, he conceptualises and shapes narrative, strategy and creative. From campaigns and branded content to TV/Film productions and culture-led partnerships, Aniefiok works regularly with those seeking to deliver impactful, culture-driven stories.
He has worked with Nike, Netflix, Google, BBC, the Premier League, adidas, YouTube, Metallic Inc, COPA 90 and more.
Projects
- Netflix | ÓWÀMBÈ: “Party Is Nigerian Culture”ÓWÀMBÈ is a docu-fiction film looking behind the sounds, tastes, and traditions of ÓWÀMBÈ in Britain – the life and soul of Nigerian party culture and community – throughout the 90s and early 2000s. Produced as part of the Netflix Documentary Talent Fund, and directed by Tobi Kyeremateng. I came on board as Assistant Producer, conducting the pre and shoot interviews with the cast, as well as shaping the narrative and script with the director.
- Nike - FM Broadcast: How Football Connects the Black DiasporaA commission from Nike & LCS Studios to co-script & story produce a film/conversation about how football unites the global Black diaspora. "From London to Paris to Berlin to Lagos & beyond the diaspora is tied. But what sits at the root of that connection?" This Nike FM Broadcast seeks to answer that question. Credit: Writer, Story Producer
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Projects credited in
- Headie One // The Guardian g2 Film & Music mag // Suki DhandaHad a great day assistting Suki Dhanda with her lighting and digi for Sope Soetan's first cover feature on The Guardian's G2 Film & Music Cover of Headie One! Links: G2 article: https://www.theguardian.com/music/2020/jul/31/headie-one-in-prison-the-only-thing-not-taken-away-from-you-is-yourself Suki Dhanda: http://sukidhanda.com/ Sope Soetan: https://medium.com/@sopesoetan
- Portfolio Website for Aniefiok 'Neef' EkpoudomAniefiok ‘Neef’ Ekpoudo is a writer and brand strategist from South London. Specialised in researching and documenting the urban and youth culture of contemporary Britain, his work spans everything from features in The Guardian, to award-winning campaigns with adidas, to ethnographic studies with Nike, and billboards for YouTube Music. Working closely with Aniefiok, we designed and developed a new portfolio website.
- D&AD Wood Pencil for adidas GLITCH Cliques"D&AD Pencils are never handed out unless the work is good enough." It's said that a D&AD Pencil is the equivalent of a "career knighthood". So you can imagine how unbelievably proud TMS are that we were awarded a Wood Pencil for our adidas GLITCH Cliques campaign!8
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Work history
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Cultural / Creative StrategistFreelance - Nike, adidas, Google, Netfli
London, United KingdomFreelance
Aniefiok freelances as a Cultural Strategist and Creative Consultant. Working with a range of brands, agencies and production companies, he conceptualises and shapes narrative, strategy and creative. From campaigns and branded content to TV/Film productions and culture-led partnerships, Aniefiok works regularly with those seeking to deliver impactful, culture-driven stories.
He has worked with Nike, Netflix, Google, BBC, the Premier League, adidas, YouTube, Metallic Inc, COPA 90 and more.
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WriterFreelance - The Guardian, GQ, Vogue and more
United Kingdom
Aniefiok ‘Neef’ Ekpoudom is a writer from South London whose work documents community and culture in contemporary Britain. His debut book Where We Come From: Rap Home and Hope in Modern Britain is a social history of British Rap. It will be released via Faber & Faber in August 2023.
As a journalist, he writes longform essays and profiles for The Guardian, GQ and more. From charting a history of Black Football culture in South London to mapping the forces of migration and music that formed J Hus, his writing weaves social, cultural and narrative history to explore the current, lived realities of peoples across the UK.
Aniefiok’s writing has featured in a number of essay collections and anthologies, including #Merky Books titles Keisha The Sket (2021) and A New Formation: How Black Players Shaped The Modern Game (2022), as well as SAFE: On Black British Men Reclaiming Space (Trapeze, 2019).
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Skills
- Copywriting
- Creative Writing
- Digital Content
- Marketing
- Social Medi
- Editorial
- Copy Editng
- Copy Proofing
- Campaign Strategy
Education
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Law LLBUniversity of East Anglia
- Norwich Research Park, Norwich NR4 7TJ, UK
Graduated with 2:1 honours in Law.
Third Year Modules : Media Law, Competition Law, Company Law, European Convention on Human Rights, Law & Medicine, Jurisprudence.