About me
My work aesthetic embraces an innovative approach design, pioneering developments in production and meticulous attention to detail. Forever striving to pave the way and be at the forefront of future trends whilst keeping in tune with current ones. A highly skilled, creative and proficient individual with professional experience in the luxury fashion accessories, jewellery, & watch design industry. I am now seeking the next long-term career challenge where I will strive to push boundaries and encompass all skills acquired thus far.
Projects credited in
- Empowered AdornmentThis podcast encapsulates the research jeweller Anisha Parmar has been doing around Gold jewellery collected through South Asian journeys of migration, as artefacts with the capacity to be carriers of emotions and memories; gold as a woman’s security within the context of historical and contemporary diasporas; and adornment to express cultural heritage. 12 participants were interviewed and showed us their gold jewellery (via Zoom) and shared histories about where the pieces were born, how they
- BelongingA film shoot I creative directed and styled - based on South Asian heritage and the importance of family and community, inspired by family photos. Starring LCF designer Ramneek Kang’s graduate collection “No, where are you really from” and jewellery designed by Anisha Parmar - featured on Best of Photovogue
- Jewellery Editorial + Film: Anisha Parmar LondonThis series is focused on Anisha Parmar's Autumn 2020 jewellery collection 'Diya'. "I wanted the Diya Collection to symbolise a glimmering light in the distance that aids us, to keep going and the hope that things will get better." -Anisha Parmar Photography + film @ofilaye Model @anu.shankar Make up by @studio4.6
Work history
Freelance Designer & Consultant
• Designing luxury fine jewellery for launch of new brand
• Trend Reports & Mood boards
• Specification sheest for factory production in Asia
• Liaising with product developer to amend and update specs
• Consulting with director for the new route of brand launch
• Physically mocking up designs for visual merchandising of new collection
• Sourcing samples
Designer Gucci
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• Working alongside director of watches and eyewear and other designers to produce high quality, exceptionally designed products
• Continually researching market trends and sourcing samples
• Designing products and producing technical specifications through free hand sketching and CAD
• Hand picking colours, materials and fixings for eyewear and watches
• Creating presentations for design directors and participating in design meetings
• Working with the production teams in Italy and Switzerland on specialised projects and development of existing lines for both women and men
• Smart Watch design and development; working on Gucci branded user interface, designing a variety of digital dials with smart functions and learning the technological advancements in this area
• In depth analysis of the watch market where I worked closely with the Gucci mechanising and sales team
• Organising and managing the vintage eyewear archive
Skills
- Fashion
- Art Direction
- Design
- Earrings
- Rings
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
- Eyewear Design
- Specification Sheets
- Specification Drawing
- Watch Design