ㅡ I am a North-London based enthusiastic self-starter with over 10 years in marketing, digital, social and content. I am educated to Masters level and I have a particular passion for working with young people and digital. / Content Production / Copywriting / Community Management / Moderation / Influencer and Blogger Management / Strategy /
Projects credited in
- Legal & GeneralWe're here for you According to the NHS “It’s common for pre-school children to develop specific fears or phobias... and common fears in early childhood include animals, heights, water, blood, and the dark”, and Legal and General wanted to acknowledge the strong desire for parents to protect their children from these things, whilst also providing a practical guide to help.Asking young children “How does your family make you feel safe?” or “What do your parents do that makes you feel happy?” the film will also thrive on the unexpected things that kids say and do. The spontaneous moments of cuteness, thinking, laughter and unpredictability keep the film light hearted and tender whilst also driving home the need to continue protection long after you might not be around. In partnership with the video we produced a guide written by a child psychologist that detailed top 10 common fears of children and what parents can do to alleviate the anxiety, as well as other supporting articles and social polls to drive engagement. With nearly 3m views on YouTube, and an average view time as a skippable pre-roll of 0:44 seconds it has been a great success.
Senior ProducerWunderman Thompson
London, United KingdomFull Time
Core Clients: Nokia, United, Purina, Bose, L&G Worked collaboratively across multiple teams, clients and senior stakeholders Produced multiple content types: from photographic shoots, infographics, animation, copy, across many touchpoints such as CRM, web, social Worked strategically to create briefs, concept ideas and content Worked extensively to engage influencers and content creators
- Social Media Management
- Academic Research
PhDRoyal Central School of Speech and Drama
London, United Kingdom
M A A P P L I E D T H E A T R E | 2 0 1 1 - 2 0 1 2 P h D C A N D I D A T E | 2 0 1 8 - 2 0 2 3 M A A p p l i e d T h e a t r e ( D r a m a i n t h e C o m m u n i t y a n d E d u c a t i o n ) . P a s s w i t h D i s t i n c t i o n ( 7 0 % ) . I s t a r t e d m y P h D i n J a n u a r y 2 0 1 8 .