Five years of start-up and partnership-building experience spanning North America, Europe, Asia and Africa specializing in strategic partnerships, event production, creative strategy and design. Known for making things happen with few resources, a creative, self-motivated problem solver who thrives in roles that work in cross-functional teams. A communicator able to engage an audience with the passion and drive needed to cultivate professional and profitable relationships while maintaining trust. Projects worked on received both local and international media attention from the likes of Globo, The Guardian, New York Times, Fast Company and Die Zeit.
Work history
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Creative Directer & Head of PartnershipsPrimal
Lisbon, PortugalPart Time
Produced and managed the marketing for 40 events in the last 2 years.
Designed strategic content and visual goals with inspired messaging, art, and design for all social media channels.
Responsible for ensuring the success and growth of Primal Gathering, while being the first and last point of contact for all 100 contributors and facilitators.
Negotiated local and international partnerships with organisations like BioSamara, Provida, BioFrade, and Reflorestar Portugal
Delegated a team of 19 people and monitored a production intern.
Mobilised 200+/- to participants to naturally build an herb garden and plant 400 trees in 3 hours during Primal Gatherings
Managed all aspects of event management including accounting, daily operations, marketing, vendor management, and staff outsourcing
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Creative Directer & Head of PartnershipsAdpreneurs
- London, United KingdomFull Time
Served as a design director, visionary lead, and key collaborator with team members who specialize in graphic design, multimedia, photography, video, web design and development, social media, and other integrated marketing initiatives.
Planed and implemented comprehensive campaigns that leveraged each method or medium to its fullest advantage increasing social media following of UNInflux project to 54,000 members on FB.
Negotiated partnerships with companies such as SDGActionCampaign, Microsoft, Impact Hub, Unicef, The British Council, Wired, UNDP, WebSummit, WeWork, MakeSense, FordFoundation and Crowdcude to name a few.
Coached and supported nine teams in nine countries by helping to identify local sponsorship leads and by copywriting documents to help local leaders implement local hackathons.
Negotiated 32 sponsors in 6 weeks for our Product Hunt Hackathon.
Raised £150k worth of sponsorship for the UN global sponsorship project.
Led the organisation of UN Global Hackathon inspiring the creation of 90 startups in 72 hours in nine countries
Produced medium to large size corporate events for United Nations SDGAction Campaign, Reckitt Benckiser, Product Hunt, Unilever, and TEDx.
Led a team of 10 for Unilever’s Re-hack for a Sustainable Future event. hailed as "One of Unilever's best events to date and an enormous success”
UNInflux project received public support from President of the United Nations General Assembly, Peter Thomson
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Skills
- Creative Art Direction
- Events Production
- Design
- Video Editing
- Sales
- Negotiation
- Strategy
- Presenting
- Social Media Marketing
- Sales Strategy
Education
Creative AdvertisingSchool of Communication Arts 2.0
London, United Kingdom
Focused on Art Direction & Copywriting as an advertising creative
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Bachelor of Communication and Media StudiesErasmus University Rotterdam, Erasmus School of History, Culture and Communication
- Rotterdam, Netherlands
Graduated with distinction | May 2012
Awards
SheSays Young and Awesome AwardShe Says
JWT Yes AwardJWT
Won JWT Yes Award for work on IKEA