Projects
- Parkfield SchoolParkfield School was the largest ‘free school’ to open in the UK in 2013. A co-educational, all-through school, for pupils from age 4 to 18; it was founded to provide quality alternative education for the children of Dorset, Bournemouth and Poole. With a commitment to offer children and parents a fresh approach and choice; an education at Parkfield School allows pupils to discover learning, unlock their potential, find their place in their community and play their part in society. In 2012 th
- MoreJetmoreJet was born out of a desire to do things differently. In 2013 Doug, Stefan and Richard founded their new company to serve a gap in the marketplace. The aviation industry is notoriously stagnant and stuck in old ways; moreJet do things differently. They provide unrivalled aviation solutions, with an innovative approach and a nimble response to exceed their clients' needs. At the very conception of their new company, with no more than a name and a passion to succeed, the three founding members approached me to give moreJet its identity. The use of bold colours and a simple but striking brand, sets moreJet apart from the crowd, demonstrating their clean and fresh approach to business. Share
- Westbourne Summer FestivalWestbourne village sits within the bounds of Bournemouth. Already benefiting from high customer satisfaction levels, retail research highlighted the benefits of promoting it as a vibrant and eventful destination. The Summer Festival was one of a series of events throughout 2015 created to portray a diverse, trend driven shopping and leisure destination. A packed programme of local events was put on, with a long term view of gaining consumer loyalty and reach. Social media engagement was also key, the childrens’ drawing competition was launched to attract both local and staying visitors, with the chance to win an iPad.
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Work history
Design Director
Having proven myself an invaluable asset in terms of my creative skills and project management, my passion and ability to lead were recognised. My promotion to this newly created role brought clear benefits to the organisation. All creative output, much previously carried out by agencies, was brought under my direction and execution. My persuasive communication style, presenting at board level, has resulted in bold marketing decisions. Notably the ‘Sizzling Hot’ destinational campaign for autumn 2015.
Business Support
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My role was to bridge the relationship between campaign material and results. Responsible for both the creative output and face to face engagement, I managed the communication to BID businesses through print, online and in person. I put on workshops and developed a trusted relationship with hundreds of local business owners. Selected to be part of the National Coastal Tourism Academy's inaugural ‘Innovation Programme’ I led a small team to deliver a brave yet grounded vision for the marketing of the town. Our ‘Sense Bournemouth’ model of engagement marketing, to the five senses, has been implemented in the town’s Framework for Destination Marketing 2016-2021.
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Skills
- Branding
- Print Design
- Art Direction
- Brand Design
- Design
- Project Management
- Social Media Marketing
- Logo Design
- Illustrator
- Office
- Photoshop
- Press Advertising
- Copy Writing and Editing
- Kpi’s
- Communcations and PR
Education
Industrial Design and Technology
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BA (Hons) 2:1