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Having proven myself an invaluable asset in terms of my creative skills and project management, my passion and ability to lead were recognised. My promotion to this newly created role brought clear benefits to the organisation. All creative output, much previously carried out by agencies, was brought under my direction and execution. My persuasive communication style, presenting at board level, has resulted in bold marketing decisions. Notably the ‘Sizzling Hot’ destinational campaign for autumn 2015.
My role was to bridge the relationship between campaign material and results. Responsible for both the creative output and face to face engagement, I managed the communication to BID businesses through print, online and in person. I put on workshops and developed a trusted relationship with hundreds of local business owners. Selected to be part of the National Coastal Tourism Academy's inaugural ‘Innovation Programme’ I led a small team to deliver a brave yet grounded vision for the marketing of the town. Our ‘Sense Bournemouth’ model of engagement marketing, to the five senses, has been implemented in the town’s Framework for Destination Marketing 2016-2021.
With the owners of this creative agency relocating to Australia my role was essential in maintaining client relationships. My confident approach was key in pitching for new work, and in the execution of many high profile marketing campaigns for clients including Bournemouth Coastal BID. I also designed and delivered the new identity for Parkfield School Bournemouth, the biggest all-through free school to open in the UK in 2013.
As owner and manager I transformed a failing business to achieve 69% average annual occupancy, proudly receiving the prestigious award of Bournemouth Tourism’s Best Small Hotel 2012 and 2013. My exceptional attention to detail and flair for brand development were integral to the success of the business. I personally produced all of the advertising material – print, web and social media - and drove an extremely successful marketing campaign. This together with an uncompromising commitment to outstanding customer service saw the hotel ranked number 7 of 150 guesthouses in Bournemouth, on Trip Advisor. I also mastered invaluable new skills in budget management, developing a dynamic workforce and the ability to work under extreme pressure.
I had responsibility for both the management and creative output of the company’s pioneering virtual-reality design service. My work focused on sales and client relationships, creating new packaging concepts for customers across Europe including Tesco, Carrefour and Marks & Spencer.
BA (Hons) 2:1