About me

I’m a bilingual copywriter with German roots, based in the UK. Having started out as a conceptual copywriter, I also work as a creative transcreator, turning English ideas and copy into fluent, captivating German. My portfolio spans a wide range of industries from automotive to luxury brands, fashion, retail, food & beverage, travel & leisure and financial services. I’ve freelanced for major German and British agencies on campaign ideas, film scripts, websites and social media, brochures, editorial and TOV guidelines.

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Projects

• Name development and new identity for IoT expertsECBM were looking to redesign their identity complete with a new name to emphasise their unique character as a digital driving force for sustainability. Our proposed name KIOTERA is derived from KI (German for KI - Künstliche Intelligenz or artificial intelligence), IOT (Internet of Things) and Tera/byte referencing both digital units and ‘terra’ – earth. It set the tone for their new look and feel featuring an icon that references the earth’s axial tilt of 23.5° – an ‘O’ combined with a slash.
• Bumble goes to GermanyA fantastic creative project and a great exercise in transcreation. The art of adapting English copy into another language, taking into account local cultural differences.

Work history

Copywriterfranklyfluent
Mar 2014Bath, United KingdomFreelance
German CopywriterThirtyThree
Jan 2020 - Dec 2020London, United KingdomFreelance
Deutsche Bank Careers

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