Anne Ellefsen

Anne Ellefsen

Account DirectorLondon, United Kingdom
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Pip Jamieson
Brendan McKnight
Charles Olayinka
Anne Ellefsen

Anne Ellefsen

Account DirectorLondon, United Kingdom
About me
Highly motivated and multilingual freelance Account Director. Extensive experience in event management, experiential, shopper and toolkit development.
  • Wahaca Day of the Dead Festival 2015
    Wahaca Day of the Dead Festival 2015We produced a 12 hour festival filled with live music, entertainment, retail, art, great food and drinks at the Tobacco Docks.
  • L´Oreal Moisture Bomb Launch 2016
    L´Oreal Moisture Bomb Launch 2016The ´Quench your skin´s thirst´campaign was developed to showcase the hydrating powers of L´Oreals new moisturiser called Moisture Bomb. The campaign included influencer marketing and bespoke videos with Sarah-Jane Crawford, Fitness on Toast, Fleur de Force and Gizzi Erskine, instore activations as well as digital advertising and website design.
Projects credited in
  • Virgin Holidays 'Unleash Your Mojo' campaign
    Virgin Holidays 'Unleash Your Mojo' campaign
  • Captain Morgan Keys to Adventure
    Captain Morgan Keys to AdventureThe Captain Morgan Keys to Adventure is a global in-bar activation which is all about bringing the Captain's personality to life. The Captain and Crew travel to over 100 bars and clubs every year to hand out samples and giveaways with the aim of increasing sales of Captain Morgan Original Spiced Gold. Along with a Staffing Manager, I was responsible for all UK-based events, managing 3 teams (London, Manchester, Glasgow) as well as organising logistics, the events calendar, weekly client reportin
Work history
    Freelance Senior Account ManagerMomentum, Grey, BBH, Havas, Abel & Cole
     - London, United KingdomFreelance
    Develop, build and execute the first partnership and all onsite activations for American Express at BST Hyde Park 2020
    Freelance Senior Account ManagerKreate
     - London, United KingdomFreelance
    Logistical operations of Deliveroo Taste of London festival, as well as other smaller roadshows and campaigns for Deliveroo throughout the summer and autumn of 2019. Planning, running and execution of pop up shops in 15 locations across the Uk for The Royal British Legion. Development, planning and execution of M&S Little Swap Shops across the UK. Upskilling of talent/staffing team to take on account management.
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  • Event Management
  • Client Management
  • Strategic Marketing
  • Experiental Marketing
  • Shopper Marketing
  • Project Management
  • Marketing
  • Financial Accountability
  • Communication
  • Branding
    BSc Business ManagementCass Business School
     - London, United Kingdom