Captain Morgan Keys to Adventure

The Captain Morgan Keys to Adventure is a global in-bar activation which is all about bringing the Captain's personality to life. The Captain and Crew travel to over 100 bars and clubs every year to hand out samples and giveaways with the aim of increasing sales of Captain Morgan Original Spiced Gold. Along with a Staffing Manager, I was responsible for all UK-based events, managing 3 teams (London, Manchester, Glasgow) as well as organising logistics, the events calendar, weekly client reporting and the final debrief.