Hi 👋 I'm Annie and quite a few years ago I realised I was pretty darn good at social media and it just so happens I've been making a living out of it ever since.
After 7 years in the ad industry I turned to freelancing so that I can work with and help as many brands as possible (and bugger off on holiday whenever I want to).
If you take a scroll through my portfolio you'll see that I've worked on a bunch of incredible brands and I've developed quite a liking for the following categories: FMCG, Food & Beverage, Restaurants, Alcohol and Travel.
If we end up working together, you'll quickly see that I'm always chasing the same goal – to create social content that people *actually* want to see. Hopefully that's what you'll be looking for too.
Here's a quick overview of the kinds of things I can do for you but if you need something that isn't on this list pop me a DM and let's have a chat about it:
*Social Media Strategy
*Copywriting (including blogs / newsletters / thought leadership pieces)
*Social Media Content Planning + Content Calendars
*Live Event Coverage on social media
*Social Media Management
*Social Media Audits
*Influencer Briefs
*Technical Guides (like 'How to do an Instagram Live Stream')
*Copy Editing
Projects
- Fanta SquadI was lucky to be involved in a first of its kind project for Fanta South Africa - a 13 week YouTube show called The Fanta Squad. I was responsible for the social media rollout plan and social media content execution for the entire show duration. This involved: - Mapping out each week's social media content - Aligning with various other agencies on media, PR and activation elements in order to create a fully integrated project rollout plan - Coming up with what the social media content would lo
Work history
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Social Media SpecialistSelf Employed
London, United KingdomFreelance
I started working as a Social Media Specialist for hire in May 2021. The work I've done includes Social Media Management, Social Strategy development, copywriting and pitch work.
Some of the clients I've worked on:
Lavazza UK
Chicago Town Pizza
Mude Drinks
Thomas Cook
Content Planner & Copywriter20Ten Creative
- London, United KingdomPart Time
Lead the social media content planning, content creation and copywriting for Season 2 and 3 of British American Tobacco's YouTube show, VELO ESERIES. I also contributed to creative strategy pitches for Marvel, Disney UK and New Balance.
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Skills
- Social Media
- Copywriting
- Directing Shoots
- Project Management
- Influencer Marketing
- Community Management
- Content Strategy
- Content Planning
Education
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Bachelor of Business ScienceUniversity of Cape Town
- Cape Town, South Africa
Specialised in Marketing.
Awards
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Best Corporate Community Engagement Manager AwardThe New Generation Social & Digital Media Awards
I received Gold in this category.