Annika Alford
Available

Annika Alford

Graphic DesignerLondon, United Kingdom
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Daniel Ellison
Jessica Coburn
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Annika Alford
Available

Annika Alford

Graphic DesignerLondon, United Kingdom
About me
As a senior level graphic designer I have nine years of experience, producing work across digital, motion, illustration and print. I’m always considering new angles; driven by simplicity, a creative mind-set and extrovert ideas. My fresh, motivated and tenacious approach means I’m always seeking new opportunities, and remain dedicated to every project I work on.
Projects
  • Future Partnership
    Future PartnershipI conceptualised and created the brand identity for Future Partnership. The logo design embodies the movement of individual elements coming together to form a single entity, which reflects the business structure and how they operate. For the launch in July 2021, I created a promotional animation to be shared across social platforms and the Future Partnership website. The client requested for the circles featured in the logo, to be used as a stylistic element throughout.
  • Greeting cards
    Greeting cardsHere is a selection of hand-drawn greeting cards which I create and sell on Etsy. They feature a simplistic and angelic tone throughout with a contrast of humour and cuteness.
  • Suicide Prevention 2022
    Suicide Prevention 2022The most effective prevention against suicide by emotional crisis, is reaching out and talking to someone. This poster visualises that if you reach out, there is light on the other side of the abyss. I created this illustration in Procreate before creating the final poster design in Adobe Illustrator.
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Work history
    Perfect Day logo
    Perfect Day logo
    Senior Graphic Designer & AnimatorPerfect Day
     - London, United KingdomFull Time
    During my time at Perfect Day, I was a multi-discipline designer working across a broad spectrum of digital and print based design briefs. I worked on a wide range of exciting projects for clients such as The John Lennon family, Bill & Melinda Gates Foundation and the INSEAD business school. Project genres ranged from identity and branding, online advertising, social media campaigns, branding/logo animation, explainer videos and bespoke print materials. In addition to my other design work, I was solely responsible for the agency’s 2D animation briefs. I really enjoyed working in the tight-knit design team and collaborating with colleagues on larger projects. Perfect Day gave me ample opportunity to work on open projects, allowing me to creatively define and answer the brief.
    1000heads logo
    1000heads logo
    Lead Graphic Designer1000heads
     - London, United KingdomFull Time
    At 1000heads I was a digital designer, creating content for brands across digital platforms. I was the lead designer for npower and Gordon’s Gin. I utilised a wide range of skills to produce assets using animation, photography, artworking, retouching, stop-motion, typography and illustration. I’m particularly proud of being the prime force and sole designer in retaining Gordon’s as a client and after 12 months; Gordon’s tripled their scope of work with 1000heads for 2019. I scheduled and organised the work for each client and any junior designers working on the same briefs as me. One of the great advantages at 1000heads was being able to conceptualise ideas and complete through to final output. I mentored all junior designers working on client briefs that I was the lead designer for.
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Skills
  • Illustration
  • Graphic Design
  • Animation
  • Print Advertising
  • Typography
  • Photography
Education
    U
    U
    Advertising DesignUniversity of South Wales
     - Newport, United Kingdom
    Here I obtained a 2:1 BA (hons) degree. In my time at uni I gained experience in agencies such as Identica London and Golley Slater.