Projects
- TubularThis project was for Adidas tubular. The original concept was highlighting the importance of urban influences in the tubular range. As the project went further Adidas decided to move the focus towards the structure and strength of the design. Initially we developed four concepts some focused on power and the arrival of the new tubular shoe and the one chosen focused on the intricate details in the shoes design by making a giant technical drawing of the shoe. The materials used were sympathetic t
- Sunglass HutThis project was for a pitch to Sunglass Hut. It was an exciting project that explored the concept of round to go with the new campaign. This concept was explored in a graphic and physical representations of round and a further concept that explored a more complete story telling scenario.
Work history
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Freelance DesignerFreelance
- London, United KingdomFreelance
Whilst being freelance I have undertaken a number of aspects of retail projects. Research, concept development, visualisation, sourcing and production.
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Skills
- Interior Architecture
- Retail
- Design
- Sketching
- Illustrator
- Indesign
- Photoshop
- Vectorworks
- POS Design
- Technical Drawing
- Maxon Cinema 4D
- Sketchup 3D
- Mood Board
- Modelling Concepts
- Visual Merchandising Design
- Vray Renderer
Education