About me

I am a Creative Director, Designer and Lecturer with over ten years experience having worked with a very broad mix of clients across a range of sectors. I have profound experience in brand positioning, designing memorable visual identities with a distinct tone of voice and creating engaging brand narratives. I am a conceptual thinker and is passionate about bringing the company’s narrative to life through designs to life across all platforms. Relevant commercial highlights include working on the re-branding of the Co-op supermarket and the creation of the brand identity for John Lewis Insurance, including all supporting brand literature. I also worked with several art and cultural institutions, including The Photographers' Gallery Somerset House and Kensington & Chelsea Art Weekend.

QuestionsProjectsExperienceTeam

• Are you looking for a studio space to share with other creatives? I run a boutique graphic design studio and we currently have a desk spare.

Projects

• 4

  The New CraftsmenWe produce all print products, social media campaigns and shop signage and art direct seasonal campaigns – always with a strong focus high-end production and consistent look.
• 2

  CaramelThe studio worked with Caramel for two seasons to create all of their online and printed marketing material including newsletters campaigns, Instagram strategy, and merchandise of all web pages and printed lookbooks.
• 1

  MaiyetThe studio redesigned the fashion brand's wordmark, tweaked the web appearance and art directed their campaign shooting. The design of the shop signage is based on a simple typography treatment combined it with unusual paper and format choices.
• 1

  Somerset HouseWe create the show poster, promotional flyers and signage differently-themed exhibitions in the Terrace Rooms. The aim is to create a unique appearance for each individual show whilst maintaining the organisations core brand aesthetic.
• 1

  The CropThe studio created a coherent concept for their packaging and stationary and developed a social media strategy based on a combination of product imagery and found footage.
• RakesprogressWe redesigned the magazine by fully changing the concept of the image placement. We kept the original house fonts, but changed the body copy size and introduced a new the concept of the image placement and type treatments.

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Work history

Creative DirectorThe Future Collective
May 2020London, United KingdomFreelance
Associate LecturerUniversity of The Arts London (UAL)
Mar 2017London, United KingdomPart Time

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Skills

• Graphic Design
• Branding
• Logo Design
• Art Direction
• Editorial Design
• Print Design
• Packaging Design
• Layout Design
• Typography
• Web Design

Education

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DiplomaStaatliche Hochschule für Gestaltung, Karlsruhe
Oct 2006 - Oct 2012Karlsruhe, Germany