I was born in the '80s in Lisbon, Portugal. After completing Design graduation, I started my independent professional journey. As a young fresh-graduated, I might need self-improvement and life experiences to achieve better projects or even an outstanding job. So I moved one year to Barcelona to enroll in a Master's Degree in Branding. I came back to Lisbon with the title. Luckily, I signed with the leading branding company in Portugal — Ivity Brand Corp — and later with a prestigious multinational advertising agency — Leo Burnett Lisboa — and the rest is history. I find inspiration in everything life offers me.
Consequently, like nature, my works tend to be unique, and I leave my mark on them whenever I can. My biggest passions are something in between sculpture, illustration, and animation. Besides the business solutions I provide, sometimes these passions are suitable for your project. I am currently only working remotely from Lisbon. For more information, please get in touch:
studio@tonesegurado.com
Projects
- Guinness Six NationsBriefing Rugby and Guinness do not have a significant presence in Portugal. Guinness is the main sponsor of the Six Nations Tournament. During the tournament weeks, Guinness wanted to leave a mark in the Portuguese market. So, they approached Leo Burnett Lisbon to solve this. I was a full-time worker there and was lucky enough to have this briefing summoned to me as a designer, art director, and illustrator. Having been a rugby player made the project more pleasant to solve. Project Rugby is a
- MinimallMinimall is a small shopping center designed to be implemented in shopping centers. Its 4 square meters adapts to various types of business, with solutions designed to expose different products. The identity of our stand takes us into space – an asteroid with a faceted shape, adaptable, which landed on the market making a big impact and bringing brands to the consumers universe. The stand presents itself with a minimalistic look, designed to emphasize the displayed products. It’s piece with an innovative format, wich makes it more attractive, giving more visibility to the brands. It was created from the deconstruction of a solid, sectioned and carved until it has the format f an asteroid. To fit any environment, it is painted with mirror colors, reflecting the ambiance of which is implemented. The stand can be produced in three colors: black. White and gray. It has the possibility to be completely closed in just three steps and still has complementary exhibitors to suit the needs of each brand and its products -clothing rack wheels, mirrors and extra shelves
Work history
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Illustrator, Designer and AnimatorSelf Employed
Lisbon, PortugalFull Time
DesignerLeo Burnett
- Lisbon, PortugalFull Time
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Skills
- 3D Computer Animation
- Print Design
- Art Direction
- Drawing
- Animation
- Cartoon
- Design
- Illustration
- Object Animation
- After Effects
- Illustrator
- Motion
- Photoshop
- BA Design Degree
- MA in Branding
- Zbrush
- Cinema 4D
- Keyshot
Education
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MasterELISAVA - Barcelona School of Design and Engineering
- Barcelona, Spain
Branding
Awards
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Inspirational SparkHuawei
— Huawei Theme Design Awards 2020 - Design - World
1/126 winners of 41000 entries
https://tonesegurado.com/orbitC
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#1 Illustrator of the YearClube Criativos de Portugal
— CCP* Creativity Ranking 2018 - Illustration - Portugal
https://clubecriativos.com/wp-content/uploads/2018/12/RANKING-NACIONAL-CRIATIVIDADE-CCP-2018_revBDO_versa%CC%83o-final.pdf+ Show more