Founder at Clay Head: an alternative space within the ceramics industry that helps up and coming artists feel empowered, supported and educated.
With a strong academic background in media and marketing, I am an effective communicator with a passion for storytelling and research. Whether producing educational content for social entrepreneurs or launching a new product in the legal cannabis market, I am fascinated to work on innovation-driven projects, take risks and implement new ideas from scratch.
I am a EU citizen fluent in Russian and English.
Projects
- Building a brand for Ande Bar in PeruAnde Bar is a peruvian start up that locally sources ingredients to make delicious and healthy cereal bars. It is a great project to tackle high poverty rats in Peru because it supplies jobs to local farmers, manufacturers and sales people. The brand did not have loyal community, faced low brand awareness as well as weak sustainable brand image. Our team provided strategic recommendations to reach brand's key objectives. 1. Increase sales; 2. Enter convenient stores 3. Increase brand foll
- Marketing consultancy project for Le Figaro MediaDesigned a marketing, business and content strategy for one of the Le Figaro Media Group projects penetrating the Asian market. Performed external market analysis, consumer analysis with primary and secondary data. Created a new business model based on the market insights as well as the launch.
Projects credited in
- Give a HomeCompleting due dilligence forms on artists to check they represent Amnesty International's values and are suitable to perform in collaboration with Sofar Sounds and Amnesty's Give a Home project. Sofar Sounds and Amnesty International are working together to produce intimate gigs taking place on a huge global scale in support of 20M+ refugees worldwide.
Work history
n
n
Commercial Product Managernooro LTD
- London, United KingdomFull Time
Managed supply chain and NPD to release 4 new products to market in Q1 2020
Conducted analysis across brand, innovation, customer experience and digital in a weekly magazine tailored for employers and the senior board
Led data-driven consumer research (surveys, blind tasting, digital analytics) to improve product marketing and launch D2C side of the business in Q1 2020
Supervised over 30 sampling sessions in-store to support sales and distribution strategy
T
T
Brand Manager AssistantThe Launch: Career fair in Hi-tech
- Moscow, RussiaFull Time
Developed the project from the idea to a two-day event within 9 weeks. Designed and launched the event landing page. Supervised IT team and visual production. Built a 300-student network while ensuring marketing communication through offline and online activities. Supervised social media engagement and acquisition. Successfully recruited 30 students and secured the event to be repeated in 2018 and 2019.
+ Show more
Skills
- Marketing Strategy
- Copyright
- Marketing Communications
- Business Development
- Pitching
- Brand Awareness
- Brand Creation
- Event Management
- Marketing Analytics
- Brand Research
Education
E
E
Masters in Marketing and CreativityESCP Europe
London, United Kingdom
◆ Included: Market Research, Marketing Strategy, Business Development, Analytics, Team Management, Social Media Marketing.
◆ Specialisation in Entrepreneurship
◆ International Consultancy project for Le Figaro Media Group (Europe, Asia)
N
N
Bachelor's degree in Journalism, Media and Cultural StudiesNational Research University - Higher School of Econmics
- Moscow, Russia
Awards
Winner of Smart City HackatonLondon Tech Week