Archie Harding

Archie Harding

Associate Creative DirectorLondon, United Kingdom
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Pip Jamieson
Jack Chamberlain
Micaela McLucas
Archie Harding

Archie Harding

Associate Creative DirectorLondon, United Kingdom
About me
Associate Creative Director and Creative Lead for VICE UK @ VICE Media Group, London. Headed up VICE UK’s Creative team since 2021, having been with VICE Media Group over the last 3 years. Previous experience at LADbible Group and Rankin. Specialist in digital and social partnerships, with experience in events and creator/talent collaborations - all with the mission to make ads you want to watch. Client list: Nike, NatWest, Paco Rabanne, Smirnoff, ITV, Sky, Monkey Shoulder, Trebor, Zurich, Kelloggs, BBC, Lynx, Kelloggs, Klarna and 20th Century Fox.
  • Lynx: Ice Bath Speed Dates
    Lynx: Ice Bath Speed DatesTo tie into Lynx 'You're Hotter When You're Chill' campaign, we created a two part dating series hosted on LADbible with a shockingly cold twist. For every lie our guys tell on their speed date, they will be hit with a freezing cold bucket of ice, ridding the male bravado and ultimately showing how 'you are hotter when you're chill.' Campaign Views: 2.8 Mil Campaign Engagements: 10k Links: Ep 1 - Ep 2 -
  • Top Gear x Kurupt FM
    Top Gear x Kurupt FMBranded content for the BBC promoting a new Top Gear series. Views 1.9 Mil Comments: 4.7k Link:
  • 20th Century Fox: Hidden Camera Taxi Pranks
    20th Century Fox: Hidden Camera Taxi PranksTo celebrate the release of 20th Century Fox's 'Stuber', we created the ultimate hidden camera taxi prank video. Views:1.2 Mil Comments: 300+ Link:
  • LADbible Showcase: White Choc Coco Pops
    LADbible Showcase: White Choc Coco PopsWe knew that the announcement of Coco Pops new white chocolate flavour was going to blow up on social. So in all honesty, we had very little to do to make this bang on Facebook, other than show off the product in a fun and engaging way. Views:1.5 Mil Comments: 45k Link:
  • Smirnoff: Fruit Bae
    Smirnoff: Fruit BaeTo celebrate the release of Smirnoff's new Infusion range, we created a fake user-generated video where a barman impersonates the infamous Salt Bae. Introducing... Fruit Bae. Views: 920k Engagements: 3k Link:
  • UNILAD Showcase: Baileys Strawberries & Cream
    UNILAD Showcase: Baileys Strawberries & CreamTo celebrate the release of Baileys Strawberries & Cream, we created a showcase video on UNILAD. We brought to life the indulgent summery drink with ice cream cocktails, picnic baskets and tennis balls. Views: 900k Comments: 7.2k Link:
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Projects credited in
  • Noisey x Paco Rabanne
    Noisey x Paco RabanneIn 2021, Vice UK and Noisey teamed up with Paco Rabanne to launch the Paco Fund, a grant to help emerging young artists in the UK. Under the title #myfirstmillion, the fund supported three young artists with their creative projects and help them reach their next milestone. I was tasked with adapting the original creative to make social videos for TikTok, Facebook and Instagram, showing each of the artists introducing themselves and sharing how they spent their funds. Animation: Helen Frost
  • Pride 2018: Beauty Editorial
    Pride 2018: Beauty Editorial
  • Rankin x The V&A Collection by Coco de Mer SS19/New Season Collection
    Rankin x The V&A Collection by Coco de Mer SS19/New Season CollectionRankin has just shot the new campaign for British luxury, lingerie brand - Coco de Mer and one of the world’s leading art and design museums - The V&A , who together have collaborated on their second exclusive lingerie collection. The collection for Spring Summer 19 will launch on the 14th December 18 and will be available globally in good retail outlets including (Net-A-Porter/Harrods/Selfridges/Fenwick/Matches/Journelle/Shopbop and via Coco de Mer took inspiration for this
  • Rankin x Coco de Mer SS19- The Renaissance
    Rankin x Coco de Mer SS19- The RenaissanceThis collection reinterprets a mythological exploration into erotica. All photography by Rankin - a long-term Coco de Mer collaborator. Derived from references to seduction & sensuality by influential artists of the Italian Renaissance Era, this season’s collection reinterprets a mythological exploration into erotica. Concept and embroidery design focuses specifically on a study into the sexually metaphorical use of fruit & flora for expressions of sensuality, temptation and seduction. The conc
  • Kurupt FM X Top Gear
    Kurupt FM X Top Gear
  • Beazley Designs of the Year Awards 2016
    Beazley Designs of the Year Awards 2016Together with Matt Schwab (All Things Studio) we designed the trophies for this year's exhibition Designs of The Year for the Design Museum. Our inspiration was the square plan of the museum as well as the hyperbolic paraboloid shape of the roof. The seven trophies 'celebrated' the architecture of the new museum in Kensighton.
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Work history
    LADbible Group logo
    LADbible Group logo
    CreativeLADbible Group
    London, United KingdomFreelance
    RANKIN logo
    RANKIN logo
    Production DesignerRANKIN
     - London, United KingdomFull Time
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  • Adobe Creative Suite
  • Video Editing
  • Photography
  • Model Making
  • 3D Production
  • Product Design
  • Set Construction
  • Set Design
  • Prop Building
  • 3D Printing
    DesignGoldsmiths University of London
     - London, United Kingdom
    BA (Hons) Design 2:1