An Msc Marketing graduate from Durham University with a 1st Class Honours Undergraduate Degree from London College of Fashion who has experience in Samples & Clippings Management, Media & Influencer Relationship Manage- ment, Content Creation, Showroom Management, and Social Media Planning. Interested in developing a career within the Marketing/PR & Communication industry.
Work history
PR ConsultantDigital Trails
- London, United KingdomPart Time
- Day-to-day PR activity, including proactive & reactive pitching, coverage tracking and WIP management
- Brainstorming and managing mini campaigns (SPRINTS) for clients
- Writing paid content articles based on specific SEO-related keywords
- Managing link-building SEO activity across 8 regions globally, including providing content briefs to the client and liaising & negotiating with publications.
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Junior Account ExecutiveRanieri
- London, United KingdomFull Time
Brands: Ava, Cricut, Earin, Harman Hub, Harman UK, IAG, Master & Dynamic, Royole, Vuze
Sample management across all clients using UPS, TNT and Inxpress courier platforms to organise send outs/collections
Clippings management - recording all articles on a media liason tracker, saving coverage and writing coverage blurbs to share with clients
Collating weekly and monthly coverage and social media reports
Creating weekly social media plans and scheduling content for Vuze and Earin, including creating/selecting assets and writing copy, sometimes based on a brief
Liaising and building relationships with journalists to secure online and print coverage in relevant media titles
Sourcing and contacting influencers to secure product placements
Making sure internal WIP for each client was updated with tasks after every meeting
Supporting account directors/managers with new client pitches
Day-to-day upkeep of the office, including answering phones, stationery orders and general tidiness
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Skills
- Adobe Photoshop
- Adobe Indesign
- Microsoft Office
- Hootsuite
- Brand Communication
- Consumer PR
- Academic Research
- Prezi
- Friendly
- PR
Education
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Master of Science in MarketingDurham University
- Durham, United Kingdom
Distinction
To broaden future perpectives past Fashion and be able to integrate current knowledge of PR & Communication with the more technical practices within Marketing
Optional modules: Retail Marketing Management, Global Sports Business, & Digital Marketing
Dissertation Topic: Entrepreneurial Brand Strategy in a Non-Western, Multicultural Environment
BA(Hons) Fashion Public Relations and CommuncationLondon College of Fashion, UAL
- London, United Kingdom
1st Class Honours
Learn to dissect brands through research to understand their identity, their image and their consumer - amongst other aspects within the brand.
Working individually and in small groups to come up with solutions based on a brief.
Discuss current, on-going affairs within the industry and understand how PR is developing through the likes of technology in Modern times.