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Arushi Carlra

PR & Communications Graduate

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About me

Recent graduate from London College of Fashion with an undergraduate degree in Fashion Public Relations and Communication. Currently looking for a job within the PR & Communication industry; willing to move away from Fashion and learn about another sector (possibly lifestyle, wellness, tourism, art, etc.). Bringing a can-do attitude and adaptability to changing environments. Striving to learn and gain experience within the field and hopefully be able to use those learnings to help brands that have potential.

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Skills

  • Adobe Photoshop
  • Adobe Indesign
  • Microsoft Office
  • Hootsuite
  • Brand Communication
  • Consumer PR
  • Academic Research
  • Prezi
  • Friendly
  • PR

Work history

2017

Fashion Week Intern

Blonde and Black Publicity

Jan 2017 - Jan 2017
  • London, United Kingdom
  • Internship
  • Helped with a variety of PR activities before and after the runway show on January 7th, 2017 Ushered guests to their seats; Communicated with a small PR team to ensure everything ran smoothly

2016

Press Day Intern

Canoe Inc

Apr 2016 - Apr 2016
  • London, United Kingdom
  • Internship
  • Greeted more that journalists, bloggers, and other press into the AW16 press event Was able to watch and learn the how to’s of a successful press event with a turn out of approximately 250 press

2016

PR Intern

Blonde and Black Publicity

Jun 2015 - Apr 2016
  • London, United Kingdom
  • Internship
  • Brands: Bahimi, Rule One, The Mac, BODO, Grace & Oliver, Red Velvet Clothing, Delta Global Source, Natalie Summers (Personal Trainer) Called press to infer about samples or images that might be suitable for articles or photoshoots covered by the magazine (digital and print). Created media lists relevant to the different brands being handled by the agency. Scanned press coverage of brands to keep on the system. Created weekly social media plans for Delta Global Source and Red Velvet Clothing - including taking images for Instagram, Twitter, LinkedIn and Facebook and writing copy for each post. Created and sent mailers around relevant events for Red Velvet Clothing and Grace and Oliver. Communicated with press to organise features in regional and online media.

2015

PR Intern

BAAF Bag Ladies 2015 Event

Feb 2015 - Jul 2015
  • London, United Kingdom
  • Internship
  • Worked in a small group to help create publicity around the Bag Ladies event that generates funds for the British Association for Fostering and Adoption Set up and managed Instagram, Twitter & Facebook accounts specifically for the event Built an understanding about how to balance out what the event needs and what BAAF can be associated with Event: July 1st 2015

2014

Marketing Intern

The Apparel Group

Jul 2014 - Sep 2014
  • Internship
  • Worked on events and activations for the brands listed below within the Middle East Region. Kenneth Cole / Tommy Hilfiger: Analysed how to use Instagram, Facebook & Twitter effectively within the GCC region and conducted multiple competitor analyses with regards to social media La Vie en Rose Press Day: Helped set-up the event from beginning till end. Inglot: Helped create a newsletter for Inglot GCC as well as come up with strategies for their Youtube account.

Education

2017

BA(Hons) Fashion Public Relations and Communcation

London College of Fashion

Jun 2014 - Jul 2017
  • London, United Kingdom
  • (Predicted 1st Class Honours) Learn to dissect brands through research to understand their identity, their image and their consumer - amongst other aspects within the brand. Working individually and in small groups to come up with solutions based on a brief. Discuss current, on-going affairs within the industry and understand how PR is developing through the likes of technology in Modern times.