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Recent graduate from London College of Fashion with an undergraduate degree in Fashion Public Relations and Communication. Currently looking for a job within the PR & Communication industry; willing to move away from Fashion and learn about another sector (possibly lifestyle, wellness, tourism, art, etc.). Bringing a can-do attitude and adaptability to changing environments. Striving to learn and gain experience within the field and hopefully be able to use those learnings to help brands that have potential.Locked Pro Plan feature
Helped with a variety of PR activities before and after the runway show on January 7th, 2017 Ushered guests to their seats; Communicated with a small PR team to ensure everything ran smoothly
Greeted more that journalists, bloggers, and other press into the AW16 press event Was able to watch and learn the how to’s of a successful press event with a turn out of approximately 250 press
Brands: Bahimi, Rule One, The Mac, BODO, Grace & Oliver, Red Velvet Clothing, Delta Global Source, Natalie Summers (Personal Trainer) Called press to infer about samples or images that might be suitable for articles or photoshoots covered by the magazine (digital and print). Created media lists relevant to the different brands being handled by the agency. Scanned press coverage of brands to keep on the system. Created weekly social media plans for Delta Global Source and Red Velvet Clothing - including taking images for Instagram, Twitter, LinkedIn and Facebook and writing copy for each post. Created and sent mailers around relevant events for Red Velvet Clothing and Grace and Oliver. Communicated with press to organise features in regional and online media.
Worked in a small group to help create publicity around the Bag Ladies event that generates funds for the British Association for Fostering and Adoption Set up and managed Instagram, Twitter & Facebook accounts specifically for the event Built an understanding about how to balance out what the event needs and what BAAF can be associated with Event: July 1st 2015
Worked on events and activations for the brands listed below within the Middle East Region. Kenneth Cole / Tommy Hilfiger: Analysed how to use Instagram, Facebook & Twitter effectively within the GCC region and conducted multiple competitor analyses with regards to social media La Vie en Rose Press Day: Helped set-up the event from beginning till end. Inglot: Helped create a newsletter for Inglot GCC as well as come up with strategies for their Youtube account.
(Predicted 1st Class Honours) Learn to dissect brands through research to understand their identity, their image and their consumer - amongst other aspects within the brand. Working individually and in small groups to come up with solutions based on a brief. Discuss current, on-going affairs within the industry and understand how PR is developing through the likes of technology in Modern times.