Ash Mustchin

Programme Director

  • LocationLondon, United Kingdom



  • Advertising
  • Branding
  • Application Development
  • Web Development
  • Web Programming
  • Websites
  • CSS
  • Design
  • Html
  • Web Design
  • Wordpress
  • Creative Direction
  • Web Production
  • Photoshop
  • UI Design

Work history


Programme Director


Feb 2016
  • • Responsible for global delivery of digital programmes for Huawei and Standard Chartered • Establishing global production models, ways of working, processes and intercompany streams to ensure maximum profitability and efficiencies • Management of budgets, timelines and resources for delivery of global projects including product launches, digital transformation and content strategies • Responsible for budgets in excess of £5M in billings annually


Global Program Manager


Jun 2014 - Feb 2016
  • • Responsible for digital program adoption and execution across social and content, relationship marketing, content management systems, analytics and data compliance across South Africa, Africa, APAC and Europe • Leading pathfinder programs for relationship marketing and content management systems • Working with key global technology partners such as Salesforce, Acquia, Sysomos and DOMO to scope and deliver regional projects using Global frameworks • Key achievements include: o Launching SABMiller’s first portfolio category relationship marketing program o Launching inaugural relationship marketing programmes in Europe markets such as UK, Netherlands and Romania o Completing SABMiller’s APAC digital enablement program two months ahead of schedule o Merging cross discipline digital programs to ensure efficiencies in time and budget o Launched 12 relationship marketing programs in sub-Saharan Africa within three months o Receiving unanimous positive feedback from regional marketing heads and brand heads for engagement with brand teams and local agency partners


Head of Digital


May 2013 - Jun 2014
  • • Responsible for the digital P&L for Oxygen including revenue forecasting, budgeting, hiring and management • Managing an in-house team of developers and designers and sourcing quality external development partners • Clients included Coopers, Schweppes, Cadbury and Mondelez • Achievements included: o Sourcing new business wins such as social media management for Coopers o National POS system integration with consumer iPad app program o Establishing a new team, new processes and workflows to ensure projects run as seamlessly and as profitable as possible o Training the Account Service team on new technologies, digital strategy and how to successfully run digital projects


Creative Technologist


Dec 2011 - Jun 2013
  • • Responsible for the national technical output for McCann covering both Sydney and Melbourne offices • Training clients and staff on digital technologies, social media trends, case studies and conducting competitor analysis • Working as a ‘creative trio’ with art directors and copywriters to concept and execute campaigns • Achievements while in this position include: o Meeting annual revenue targets within Q1 of 2012 o Increasing incremental digital revenue 12% from FY 2011 to 2012 o Increasing McCann’s digital and integrated award recognition including digital and integrated awards at MADC, ADMA, D&AD, Webby’s, Cannes and One Show Interactive • Clients included Coca Cola, Holden, Google, L’Oreal, Maybelline, MasterCard, Intel, Metro Trains, V/Line and the Federal Government